real time personalization & social commerce by stefan laengin

CEBIT, 05.03.2013 Stefan Laengin, VP Europe

Real Time Personalization& Social Commerce

DATA DRIVEN

1to1 MARKETING

WHY PERSONALIZATION MATTERS?

Personalized Offer WHY PERSONALIZATION MATTERS?

Personalized Offer WHY PERSONALIZATION MATTERS?

Customized Message

Personalized Offer WHY PERSONALIZATION MATTERS?

Customized Message More Relevance

Personalized Offer WHY PERSONALIZATION MATTERS?

Customized Message More RelevanceMore Revenue!

It is just finding the best combination...

...with permanent testing and optimization...

...in real time and fully automated!

BEHIND THE SCENES

Time on SiteKeyword SearchesCustomer Reviews

Location IDProduct attributes

Merchant-driven rulesClicks, Sales, Margin

Buying historyCRM data

INPUT ALGORITHM

Collaborative filteringChoice modeling

Data miningetc.

OUTPUT

PersonalizedProducts

OffersDesigns

InformationUsabilityFunctions

Recommendations

CHALLENGES

Various Data Warehouses

Inferior Quality of Data

„Take a Ticket“ - IT is busy

No Permission

Testing = Huge Projekt

Big Data

Time on SiteKeyword SearchesCustomer Reviews

Location IDProduct attributes

Merchant-driven rulesClicks, Sales, Margin

Buying historyCRM data

INPUT ALGORITHM OUTPUT

Collaborative filteringChoice modeling

Data miningetc.

PersonalizedProducts

OffersDesigns

InformationUsabilityFunctions

RecommendationsFriends activity, Friends opions,Friends reviews, Friends likesInterests & Likes, More Demografic Data,

Activities, Friends/Network

Time on SiteKeyword SearchesCustomer Reviews

Location IDProduct attributes

Merchant-driven rulesClicks, Sales, Margin

Buying historyCRM data

INPUT ALGORITHM OUTPUT

Collaborative filteringChoice modeling

Data miningetc.

PersonalizedProducts

OffersDesigns

InformationUsabilityFunctions

RecommendationsFriends activity, Friends opions,Friends reviews, Friends likesInterests & Likes, More Demografic Data,

Activities, Friends/Network

manageable with the right system -> Convert+

Big Data!

Display

Search

Af!liate

Facebook

Video

Smartphone

Laptop

Tablet

Play Console

Connected TV

Work

Home

City

Landscape

Travel

Business

Age

Gender

Interests

Sinus Millieus

MARKETING DEVICES LOCATION TARGET GROUP

Delivers personlized Websites & Apps

PROFILE PARAMETERS

Tailored content & optimized product

feed with multivariate testing of design & message for each

combination

Adtelligence`s Personalization Engine

PERSONALIZED SHOPPING on Facebook Connect pro!le data

With the Facebook LogIn, users have personalized recommendations according to their pro!les.

1 Visit homepage

2Press Facebook Connect

PERSONALIZED SHOPPING on Facebook Connect pro!le data

Give permission for gender, age, city & interests data

3

4Page with personlized

offers according to your pro!le

PERSONALIZED SHOPPINGwith right combination of target group, Facebook ads, product range & product sequence

MULTIPLE VERSIONS OF DESIGN, PRODUCT RANGE AND SEQENCES

MORE ORDERS WITH PERSONALIZATION

3x better

Personalized NON - Personalized

Personalization leads you to the next level.

Meet us at our stand! Hall 6, K40/1Stefan Laengin

VP Europe, Adtelligence