real time photosharing tweetphoto

Post on 16-Jan-2015

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trends in real time photo sharing

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Twitter & Photo Sharing Evolve

By @Rumford

Differentiation

• Ability to sort photos by friends• Facebook Publishing Integration• Geo Tagging of Images• Search Engine• Viral Micro-Engagement Points (Voting,

Favorites, see viewers, etc.)• Contests, Fans, Behind The Scenes• Enhanced API for more than upload

Value Points

• Social Feed• Branded Widgets• Fantars for Brand Alignment: • Branded Contest Solution• Branded Fan Solution

Twitter & Photos =

• Photos Are Low Hanging Fruit• Communicative Value• Contests, Fans, Behind The

Scenes• Viral When Coupled with Twitter

& Social Photo Sharing Platform• ~80+ Million Views Per Month

3 Things U Have

Every Picture Tells A Story… 2 the World

• whatever

Night At The MuseumThe Smithsonian & TweetPhoto

The Celebrity Effect: Mainstreaming

• BFF• Digital

Velvet Rope

• Tribal Connect

• Digital Red Carpet

Why PHOTOS Work

Personal & The PlatformHyper Velocity & ConnectivityO.M.G.Twitterverse Behavior ObservationalSimple Social Storytelling

• Rodney Rumford: TweetPhoto Co-Founder

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