real-time web: timeshifting organizational learning

REAL-TIME WEBTimeshifting Organizational Learning

November 2009

Teemu Arinatar1natarina.blogging.fi

CHANGING CONTEXT OF LEARNING AT WORK

Ours is a brand-new world of allatonceness.

McLuhan

We can no longer build serially,block-by-block, step-by-step,

McLuhan

...because instant communication insures that all factors of the

environment and of experienceco-exist in a state of active interplay."

– Marshall McLuhan (1967)

“We might already be beyond the age of speed, by moving

into the age of real-time. The move towards real-time is one way out of the world of speed.”

Ivan Illich1996

FROM LINEAR SEQUENTIAL MODELS

TO NON-LINEAR SIMULTANEOUSPARALLEL HAPPENING

DIGITAL ECOSYSTEMS

FACTORIES &SCHOOLS

I NEED IT ALL ANDI WANT IT NOW

Ref: Domino’s Pizza, USA

NOW WEB– JWT Trendletter August 2009

“We define awareness as the ongoing interpretation of representations i.e. of human activity and of artifacts.”

– Matthew Chalmers et al. (2002)

AWARENESS

“...offer tremendous potential for innovation, with a wide range of forms and contexts for transforming the space around us.”

– Panos Markopoulos et al. (2009)

AWARENESS SYSTEMS

INFORMATION & ATTENTION

“What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.”

– Social Scientist Herbert Simon (1971)

“Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act.”

– Davenport & Beck (2001)

ATTENTION ECONOMY

CONTINUOUS PARTIAL ATTENTION– Linda Stone (1998)

FELT PRESENCE OF THE IMMEDIATE EXPERIENCE

BE HERE NOW– Ram Dass

POWER OF NOW– Eckhart Tolle

NOWISM– Trendwatching.com

REAL-TIME WEB

The web is transitioning from mere interactivity to a more dynamic, real-time web where read-write functions are heading towards balanced synchronicity.

The real-time web is the next logical step inthe Internet’s evolution.

– OM Malik, Giga OM (2009)

PAGES TO STREAMS

“This isn’t an inbox we have to empty, or a page we have to get to the bottom of — its a flow of data that we can

dip into at will but we can’t attempt to gain an all encompassing view of it.”

― John Borthwick, VC focusing on the Real-time Web

News Activity Media Search

Real-time web: from pages to streams

Real-time sense of colleagues,customers and business intelligence

2009

2010

Drivers

CONSUMER

ENTERPRISE

http://twitter.com/cremebruleecartOver 8400 followers

REAL-TIME SPACES

ANALOG

’N’

DIGITAL

DOUBLE HELIX

DIGITAL DNA

“...refers to electronic environments that are sensitive and responsive to the presence of people.”

– Cai & Abascal (2005)

AMBIENT INTELLIGENCE

AMBIENT INTELLIGENCEIN THIRD PLACES

MICROSOFT SURFACE

COMMUNICATION<<2000

CONTENT2000-2008

CONTEXT2008>>

3 MOBILE ERA’sRef: SPRXMobile

REAL-TIME ECONOMY

?

MANAGEMENTCYBERNETICS

“What you are about to hear today is revolutionary – not only because this is the first time that this is applied in the world –  it is revolutionary because we are making a deliberate effort to GIVE THE PEOPLE THE POWER that science gives to us, enabling them to use it freely.”

– Stafford Beer, 1970

CYBERSYN PROJECT

Ref: Stafford Beer

REAL-TIME OPERATIONS ROOM

Opsroom, Chile, 1970-1973 MULTINODE_METAGAME, Turkey, 2009

Real-time computer controlled planned economy

REDUCTIONISM

•MEN•MATERIALS•MACHINERY•MONEY

4 M’s

COMPLEXITY

VARIETY

Ref: Stafford Beer

VIABLE SYSTEM MODEL

"A self-organized system must be always alive and without finalizing, since conclusion is another name for death."

– Stafford Beer

REDUCTIONISTVS.

CYBERNETICPARADIGM}

top-down, management driven

REDUCTIONISTVS.

CYBERNETICPARADIGM}

bottom-up, people driven

"If you want to create change,you must challenge not onlythe models of Unreality,but THE PARADIGMSthat underwrite them."

– Stafford Beer, 1970

SLOWISM

LIQUIDMODERNITY

– Zygmunt Bauman

Photo: Fracis Bourgouin

ENERGY >> SLOW DRINKS

FROM INFORMATIONOVERLOAD,TO...

SOCIAL INTERACTION OVERLOAD

“It is the need to belong. The need for nearness and care, and for a little love! This is given only through slowness in human relations. In order to master changes, we have to recoverslowness, reflection and togetherness.”

– Guttorm Fløistad

SLOW MOVEMENT

TOMATOES.

tarina.blogging.fiwww.dicole.comteemu@dicole.com

MY VCARD TO YOUR PHONE:

Teemu ArinaCEO - dicole ltd.

“Imagination is more important than knowledge.”

– Albert Einstein

tar1na