real world winning tactics for content creation & marketing

Real World Winning Tactics for Content Creation &

Marketing

Presented by:Arnie Kuenn

About Your Presenter• President of Vertical Measures a search,

social & content marketing agency• Instructor for the Content Marketing

Institute & Online Marketing Institute• Author of Accelerate! Move Your

Business Forward Through the Convergence of Search, Social and Content Marketing

• Tweeting? - @ArnieK #PubCon

When someone types a keyword phrase into the search box, there are only two possible outcomes:– They will find you.– They will find your competitor.

Get Found Via Video

When properly search engine optimized, videos are 53 times more likely than text pages to appear on Google’s first page search results. -- Forrester Research

Twitter: @ArnieK #PubCon

Videos – Not as Hard as You Think

Webinars

Fun

Interviews

Might Just Change Your Business

Sales went up 600% first year

Twitter: @ArnieK #PubCon

• After 10 years, dozens of pitches to dentists & retailers and a $50,000 TV infomercial….

• Orabrush spent $500 on a funny video about bad breath that promoted the tongue cleaner on YouTube.

• Created an app for detecting bad breath (above)

Results So Far…

• YouTube channel has received 35 million+ views and has over 157,000 subscribers

• Over 295,000 fans on Facebook • Over 4,000 followers on Twitter• The 15 person company has sold

$1 million worth of the $5 tongue brushes through YouTube

• Major drugstores (3700+) are beginning to stock it on their shelves.

Twitter: @ArnieK #PubCon

Videos Can Attract Links

5,473 backlinks from 54 unique domains

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Start With Keyword Research• Keyword research should be the

foundation• Brainstorm for keyword phrases your

customers use when searching• Use tools like:

– Google keyword suggest & instant search– Google Adwords keyword tool– Google Insights for Search

• Think long-tail!

Twitter: @ArnieK #PubCon

Informational Keywords

Source: AimClear

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Then Online Market Research• Answer sites: Yahoo Answers, Quora,

LinkedIn or Facebook• Check sites like Digg, StumbleUpon and

Reddit • Check Google’s Discussions in search

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List The Possibilities

Twitter: @ArnieK #PubCon

Long Tail is the Key!Twitter: @ArnieK #PubCon

Success Like This…Twitter: @ArnieK #PubCon

Now Go Build a $24M Business!Twitter: @ArnieK #PubCon

Want these slides? Email: Pubcon@VerticalMeasures.com with “Pubcon Video” in the subject line

Thank You!

Contact: 888-476-1881www.verticalmeasures

.com

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