reasons to target your customer who are using mobile devices in india

Reasons To Target Your

Customer Who Are Using Mobile

Devices In India

Active Mobile Connections Worldwide In 2013 Was 6.2

Billion.

Indian users

spend

3hr 18min on

Mobile phones are the favourite device for the

people in India.

8 of 10

Indians Have Mobile

Phones.

930 Million Customers are

using Mobile Phone in India

79% of the STUDENTS own a

Mobile Phone in India

In India majority of people shop online are in the age group

of 20-35 years.

Mobile devices are

used by 59%

in both

Delhi and Mumbai

Adults keep their Smartphones within arm’s reach.

91%

Mobile phones are highly popular for surfing on Internet

with 42%, followed by tablets with 18%.

Smartphone Penetration, Data

Subscribers In India are likely to grow an

average 25% every year to reach 519

million by 2018.

1 in 5 uses

Internet on the

Mobile

28% Of Mobile Users Shop On Their Device.

Mobile

Connection is

Expected to Reach

7.3 Billion

Users use tablets to surf the internet18%

42% Of Rural India's Internet Users Prefer Using The

Internet In Local Languages.

http://timesofindia.indiatimes.com/tech/tech-news/With-243-million-users-by-2014-India-to-beat-US-in-internet-reach-Study/articleshow/25719512.cms

13%

15%

26%

45%

0% 10% 20% 30% 40% 50%

Applications

Web Browsing

Social Networking

Text Messaging

What Are They Doing On Mobile?

Media Influence on Purchase Decision

Smart Phone Users

Searching For Local

Information Via Their

Phones

Smart Phone

Users Researching

Products Via Their

Phones

Smart Phone

Users Who Made A

Purchase Via Their

Phones

54%

91%

95%

India to Beat U.S in

Internet Reach with 243

million by 2014.

Basics Of Mobile Advertising

Source: http://www.whizmobi.com/basics-of-mobile-advertising/

Smartphones will make

up 90% of the total

global mobile phone

sales by 2018.

4 Out Of 5 Mobile users are Open

to receive Ads on their Mobile

Phones

Mobile advertising will be more effective in

conveying business messages

Mobile

video ad spend

will increase by 36.9% annually

between 2014 and 2019, compared to 24.5% for display.

People Haven't Received Mobile Ads from

their Favourite Brands74%

$18 BILLION Will

Be Spent On

Mobile

Advertising

India’s Internet Contribution to GDP Could Increase From

1.6% In 2012 To Between 2.8% And 3.3% By 2015~ McKinsey.

http://www.forbes.com/sites/afontevecchia/2014/07/07/indias-massive-e-commerce-opportunity-and-the-explosion-of-mobile/

spocto is an easy to use Multi-channel

Communication Platform that empowers modern

marketers to enhance Customer Engagement & derive

meaningful insights to deliver a Powerful Marketing

impact and realize maximum returns.

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