rebranding project for certified information systems

“TESSIS” © 2015 www.tessis.ru

Rebranding project for Certified

Information Systems

presently TESSIS: Technologies,

Systems and Solutions for

Information Security

Anna Selivanova, January 2016

“TESSIS” © 2015 www.tessis.ru

Agenda

Rebranding and renaming goals

Renaming

Rebranding stages

Corporate identity variants

Chosen corporate style and design samples

Web-site creation: www.tessis.ru

Internet presence

“TESSIS” © 2015 www.tessis.ru

Rebranding and renaming goals

Certified Information Systems was launched as a

certification company in 2007

Later the distribution vector started to develop into a

separate business

The renaming and rebranding was done to differentiate

between distribution and certification business

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“TESSIS” © 2015 www.tessis.ru

Renaming

2 agencies employed: 15 names created

The chosen name: TESSIS Technologies, Systems and

Solutions for Information Security reflects the complex

information security solutions that we sell, the foreign

vendors we work with and the expertise our employees

possess

The domain www.tessis.ru was registered

“TESSIS” © 2015 www.tessis.ru

Rebranding stages

Logo and corporate identity creation

Corporate font and patterns development

Samples of souvenirs, presentation designs, business

cards, etc. preparation

Off-line event presentation

Press-release distribution

Publications collection

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“TESSIS” © 2015 www.tessis.ru

3 corporate identity variants

“TESSIS” © 2015 www.tessis.ru 7

“TESSIS” © 2015 www.tessis.ru

Chosen corporate style and design samples

“TESSIS” © 2015 www.tessis.ru

Web-site creation: www.tessis.ru

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“TESSIS” © 2015 www.tessis.ru

Presentation of the new name and brand to

media and partners

Business breakfast for media and partners

35 people present

Publications:

http://www.retail-loyalty.org/news/tessis-novoe-imya-novye-

resheniya-/

http://blogs.pcmag.ru/node/2528

http://www.itsec.ru/newstext.php?news_id=103803

http://allcio.ru/business/management/69368.html

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“TESSIS” © 2015 www.tessis.ru

Internet presence

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