recruitdc: candidate engagement in a noisy world

Candidate Engagement In A Noisy World

Katrina  Collier  Founder  &  Chief  Searchologist  

Social  Recrui7ng  Trainer  &  Speaker  

26th  May  2016  

Social  Recrui7ng  Specialist  Trainer  &  Speaker  

Since  2009  

@WinningImpress  

Sub7tles  à  #RecruitDC  

@WinningImpress  #RecruitDC  

@WinningImpress  #RecruitDC  2006  

@WinningImpress  #RecruitDC  2009  

@WinningImpress  #RecruitDC  2016  

@WinningImpress  #RecruitDC  

@WinningImpress  #RecruitDC  People  Are  Everywhere…  

@WinningImpress  #RecruitDC  …Yet  Recruiters  Are  Not  

@WinningImpress  #RecruitDC  

1,650  

@WinningImpress  #RecruitDC  Let’s  Take  A  Step  Back…  

@WinningImpress  #RecruitDC  Tech  Has  Enabled  Laziness  

@WinningImpress  #RecruitDC  Tech  Has  Created  Noise  

@WinningImpress  #RecruitDC  Tech  Has  Created  Bulk  Email  

@WinningImpress  #RecruitDC  …And  Las7ng  Impressions  

@WinningImpress  #RecruitDC  Then  There’s  The  InMail  Noise  

@WinningImpress  #RecruitDC  This  Is  ‘Being  In  Demand’  

Source: TalentBin HT @GlenCathey

@WinningImpress  #RecruitDC  

@WinningImpress  #RecruitDC  

@WinningImpress  #RecruitDC  Then  There’s  ‘Social’  Media  

@WinningImpress  #RecruitDC  

@WinningImpress  #RecruitDC  Broadcas7ng  ≠  Engagement    

@WinningImpress  #RecruitDC  Automa7on  ≠  Engagement    

@WinningImpress  #RecruitDC  Don’t  Tell  Me  What  To  Do!  

@WinningImpress  #RecruitDC  #recruiterfail  

@WinningImpress  #RecruitDC  

@WinningImpress  #RecruitDC  Poten7al  Hires  Think  Like  Consumers  

@WinningImpress  #RecruitDC  

@WinningImpress  #RecruitDC  How’s  Your  Company’s  Social  Media?  

hZp://blog.hubspot.com/marke7ng/companies-­‐rocking-­‐linkedin-­‐company-­‐pages  

@WinningImpress  #RecruitDC  What  Will  They  See  On  Facebook?  

@WinningImpress  #RecruitDC  They  Assess  YOUR  Reputa7on  

@WinningImpress  #RecruitDC  #followsyoutothegrave  

@WinningImpress  #RecruitDC  

@WinningImpress  #RecruitDC  Would  You  Reply  To  You?  

@WinningImpress  #RecruitDC  People  Want  Ease…  

@WinningImpress  #RecruitDC  Please  Stand  Up  J  

@WinningImpress  #RecruitDC  

More  people  

own  

a  cell  than    

a    tooth  

brush!  

@WinningImpress  #RecruitDC  Pulling  It  Together!  

Source:  @LevyRecruits  

@WinningImpress  #RecruitDC  1.  Be  Someone  Worth  Talking  To  

@WinningImpress  #RecruitDC  Give  Facebook  An  Audit!  

@WinningImpress  #RecruitDC  Give  People  Something  To  Read    

@WinningImpress  #RecruitDC  Be  Responsive  (On  The  Right  Placorm)  

@WinningImpress  #RecruitDC  Open  The  Door  (On  Instagram)  

@WinningImpress  #RecruitDC  

bit.ly/IFTTTInstagram  

Personal  Instagram  

@WinningImpress  #RecruitDC  Repost  App  

@WinningImpress  #RecruitDC  Be  Easy  To  Follow  On  TwiZer  

@WinningImpress  #RecruitDC  Share  Interes7ng  Updates  

@WinningImpress  #RecruitDC  Converse  Appropriately  

@WinningImpress  #RecruitDC  Because…  

@WinningImpress  #RecruitDC  2.  Get  Curious!  

@WinningImpress  #RecruitDC  Dig!  

@WinningImpress  #RecruitDC  Dig  Deeper!  (With  More  Than  1  Tool)  

@WinningImpress  #RecruitDC  In  Under  2  Minutes  

Uh  Oh…  à    

@WinningImpress  #RecruitDC  Without  Was7ng  Those  2  Minutes  

@WinningImpress  #RecruitDC  Be  Respeccul  

@WinningImpress  #RecruitDC  People  Want  To  Feel  Special  

             Join  @AllisonAKruse’s    #FightSpam  Campaign!  

@WinningImpress  #RecruitDC  Grab  AZen7on…  Fast  

@WinningImpress  #RecruitDC  Old  School  Wins  

@WinningImpress  #RecruitDC  Email  Directly  

@WinningImpress  #RecruitDC  

@WinningImpress  #RecruitDC  

@WinningImpress  #RecruitDC  Delay  It  

@WinningImpress  #RecruitDC  

ü  Be  someone  worth  talking  to!  ü  Be  curious  and  show  the  love  ü  Time  your  communica7on  

In  Summary  

Ques7ons?  

Katrina  Collier  Founder  &  Chief  Searchologist  Social  Recrui7ng  Trainer  &  Speaker  katrina@thesearchologist.com  |  +447917880711