#reddiamond2014 presentation: optimizing social media for event marketing
Post on 22-Nov-2014
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FOR EVENT MARKETING
presented by
OPTIMIZING
#RedDiamond2014@nimlokchicago
A DETAILED STRATEGY1
A DETAILED STRATEGY
SET CONCRETE
2
EVENT HASHTAGS3
4 WHERE YOUR ATTENDEES ARE ENGAGING THE MOST
5 THE RIGHT CHANNEL
5 THE RIGHT CHANNEL
instant photos
&videos
5 THE RIGHT CHANNEL
INSTAGRAM twitter
bite-sizecontent
pre, during& post show
instant photos
&videos
5 THE RIGHT CHANNEL
INSTAGRAM twitter linkedin
bite-sizecontent
pre, during& post show
engage your professional connections
attending
instant photos
&videos
5 THE RIGHT CHANNEL
bite-sizecontent
pre, during& post show
engage your professional connections
attending
photo albums,longer posts
& daily recaps
twitter linkedin facebook
instant photos
&videos
6 DESIGNATE A SOCIAL MEDIA
7BUT ENCOURAGE THE WHOLE TEAM TO
8USE THE EVENT
SO ATTENDEES CAN FIND YOU
9YOU’LL BE TWEETING AND POSTING
10YOUR BOOTH NUMBER AND GIVEAWAYS
INSTEAD TRY
TO WHAT ATTENDEES WANT
11
#RedDiamond2014
12
12
ORIGINAL CONTENT
Your Company @YourCompanyCheck out our blog post on what to see & do at #RedDianmond2014 www.link.com
12
Your Company @YourCompany@Attendee Let me �eld that question for you. [insert industry knowledge here] #RedDiamond2014
EXPERT INSIGHTS
12
Your Company @YourCompanyDon’t forget that #RedDiamond2014 networking events begin tonight in the atrium @ 5PM!
USEFUL INFO
12
Your Company @YourCompanyFacinating article on that topic everyone is talking about before the show. #RedDiamond2014
INDUSTRY ARTICLES
13
VALUABLE CONTENT
FROM OTHERS
beep boopwe do
business
DON’T SOUND LIKE
A CORPORATE
14
15 SURROUNDING THE TRADE SHOW/EVENT
16SHARE ON-SITE
17FROM EDUCATIONAL SESSIONS
SHARE “BEST OF”
FROM EDUCATIONAL SESSIONS
18SHARE THE NON-BUSINESS PART OF YOUR EVENT
SHARE THE NON-BUSINESS PART OF YOUR EVENT
19CREATE YOUR OWN
#NimlokheartsRedDiamond
GIVE VISITORS A REASON TO USE IT...
19CREATE YOUR OWN
SOCIAL PHOTO BOOTHuse a service like:> TagPrints Digital> Instaprint
GIVE VISITORS A REASON TO USE IT...
19CREATE YOUR OWN
HASHTAG CONTEST> Scavenger hunt> Best tweet, photo or video
GIVE VISITORS A REASON TO USE IT...
19CREATE YOUR OWN
host a twitter chat> Cover a hot topic> Facilitate a Q&A> Solve a problem
20
WITH YOURLEADS ONSOCIAL MEDIA
21TO MEET YOUR FOLLOWERS IN PERSON
22WITH MORE VALUABLE CONTENT
23POST-EVENT
24CONTINUE TO NURTURE & GROW YOUR NEW
presented by...
your exhibit innovatornimlok-chicago.com
@NimlokChicago
click for more tips & tricks
facebook.com/nimlokchicago
nimlok.com/trade-show-blog-center
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