reddit brands of the year 2014
Post on 14-Jul-2015
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CAMPAIGN STATS
CAMPAIGN SUPERSTAR: TRANSAMERICA TALKS DOLLARS AND SENSE
MOST COMMUNITY INSPIRED CAMPAIGN
200+
7 7.3 MILLIONIMPRESSIONS
132K PEOPLEREAD THE REDDIT INSPIRED POSTS
AND SPENT OVER
6 MINOF ENGAGEMENT TIME
ON EACH
COMMUNITY COMMENTS
Recognizing that the #1 answer to the question “What do you wish they taught you in high school” was always about personal finance, Transamerica asked reddit what they wanted to know more about. And then delivered.�
CAMPAIGN SUPERSTAR: THESE ARE THE DROIDS YOU’RE LOOKING FORDespite the poor reputation banners get, Android understood the strategic reach of reddit and nailed it. Utilizing our 300x100 and 300x250 roadblocks, the team for Android was able to build creative banners that complimented the space and helped tell a story. �
CAMPAIGN STATS
IMPRESSIONS
80,000+
550 MILLION +
BEST HOMEPAGE ROADBLOCK
CLICKS DRIVEN
CAMPAIGN STATS
CAMPAIGN SUPERSTAR: NEWCASTLE’S “IF WE MADE IT”CAMPAIGN
BEST BRANDED CONTENT
“Hey reddit, if we made a Mega Huge Game Day Ad targeted just at reddit, what should be in it? Tell us and we’ll make it.” �
CAMPAIGN COMMENTS850+
90,000+ VIEWS IN ONE DAY
( ͡° ͜ʖ ͡°)
“We also worked with reddit to create a transparent branded post aimed at our marketing averse audiences. The honesty worked and it surpassed projections by 1000%.” �– Sr. Project Creative, Droga 5 �
REDDIT WAS A COMPONENT OF THIS
#1 AD CAMPAIGNOF 2014
AS VOTED BY ADWEEK�
#1 PERFORMING REDDIT BANNER
OF ALL TIME
This is the best performing banner ad in reddit history�
CAMPAIGN SUPERSTAR: NEWCASTLE’S “IF WE MADE IT”CAMPAIGN
PLAY ME!
CAMPAIGN STATS
LAPTOPS, GIFT CARDS, AND REDDIT T SHIRTSFOR EVERY SUBMISSION TO THE CONTEST
CAMPAIGN SUPERSTAR: COMPUTER SLAP GAME CONTEST
BEST USER GENERATED CONTENT 25 FULLY FUNCTIONALGAMES SUBMITTED
107,000+CLICKS DRIVEN
EVERY SUBMISSION
RECEIVED A PRIZELAPTOPS, GIFT CARDS, AND REDDIT
SHIRTS FOR EVERY ENTRY �
Lenovo needed an 8-bit game to mirror the new season of their web series, Tough Season. They ran a competition, targeted to our development community, challenging users to create their own 8-bit games for a chance to win an assortment of prizes. In the end, Lenovo could only award their prizes to the top 5 games. But so many amazing games were submitted, Lenovo stepped up and bought EVERY users that submitted a reddit t-shirt as a huge thank you for their work. �
CLICK THROUGH TO PLAY
Computer Slap
Brad’s Slap-‐A-‐Palooza
Slaptop Pinball
Brad’s Slap Factory
‘Puter Slap
So Lenovo
Brad’s Awesome Fantasy Football Season
USER SUBMISSIONS
Brad’s Slapdown
Brad’s Rough DraC
Brad the Wrecker
Computer Slap 2
Computer Slaparino
Lenvolio
For Those Who Do
Broken Lenovos
Lenovo Smash
Slaptop
Computer Clasher
Lenovo Game Challenge
Sweet Dreams
Brad’s DraC Day
CAMPAIGN STATS
BEST NEW BRANDCAMPAIGN SUPERSTAR: MARRIOTT’S GET TELEPORTED
HUNDREDS
193,000+
WEBBY
As part of Marriott’s “Get Teleported” campaign this year, Marriott chose reddit as their platform of choice to reward a very-deserving user with a Teleportation Party and a free vacation for them and a friend. Users were challenged to submit “Why their community is the best” as an entry to the contest. Hundreds of submissions poured in, the top 10 were put to a vote (on reddit), and the winner received everything promised. Play on Marriott, play on.��
CLICKS DRIVEN
OF BRAND/USER INTERACTIONS
NOMINEE
GET TELEPORTED WINNER: /U/ag11600 �
PLAY ME!
CAMPAIGN STATS
CAMPAIGN SUPERSTAR: COMMUNITY CREATED PLAYLISTS
COMMUNITY BRAND OF THE YEAR
BRAND INTERACTIONS
450+
2300+TOTAL COMMENTS
10,000+SUBMISSIONS
Everyone has songs that make them feel feelings. Spotify asked reddit over 30 different questions about songs that made them feel all kinds of different emotions. A few weeks and over 10,000 responses later and Spotify had enough content to create multiple reddit-inspired lists.�
CAMPAIGN STATS
CAMPAIGN SUPERSTAR: NEW BELGIUM’S PHOTOSHOP BATTLE
BEST SUBREDDIT CAMPAIGN
50+ CONTENT SUBMISSIONS
reddit: consider it your outsourced marketing department. Fat Tire did.�73,000+
CLICKS
49 MILLION + impressions served�
( ͡° ͜ʖ ͡°)
BRAND STATS
CAMPAIGN SUPERSTAR: REDDIT’S INNAGURAL MAKER’S DERBY
BRAND OF THE YEARCAMPAIGN COMMENTS
CROSS PLATFORM SHARES
1,500+
OVER 95%
OVER 1,500
STEP 1: Crowdsource fake horse names�
STEP 2: Pick the top 10 (bonus points for Maker’s related names)
STEP 3: takeover reddit for � a day long horse race �STEP 4: Profit. �
OVER
84K CLICKS
AN AVERAGE OF
4+ MIN TIME SPENT ON AD
210 MILLION+ IMPRESSIONS SERVED
( ͡° ͜ʖ ͡°) POSITIVE SENTIMENT
CAMPAIGN SUPERSTAR: REDDIT’S INNAGURAL MAKER’S DERBY
KEEPING THE MOMENTUM : 12 DAYS OF CHRISTMAS
The 12 Days of Christmas is dated. Maker’s Mark challenged the reddit community to freshen it up.��
When done correctly, reddit is the most engaging advertising platform on the internet.�
ON YOUR BRANDS SPONSORED CONVERSATION THAN ANY OTHER PLACE ON THE WEB.
YOUR BRAND CAN CONNECT WITH
WHO WILL ENGAGE LONGER
(up to 4+ minutes)
REDDIT’S SUPER-TARGETED MILLENIAL AUDIENCE
AND MORE FREQUENTLY
(up to 3+ times per day)
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