redefinindo a experiência de educação com vídeo, por dr shay david

Redefining the educational experience with video

Dr. Shay DavidChief Revenue Officer and Co-foundershay.david@kaltura.comSao Paulo, Aug 2014

Education Then

Education Now

Kaltura At-a-Glance

Recognized as a leader in Online Video Enterprise Video and Education

100M+ Kaltura Users Worldwide

$100M in Funding (Intel, SAP, Mitsui, and others)

2006 :Founded as the 1st and Leading Open Source Video Platform

330 Employees worldwide

Flexibility: SaaS, On-Premise and Hybrid Deployments

Strong Ecosystem (70K+ Community Developers, 70+ integrated Tech Partners, OEMs and Resellers)

Transforming the way people work, learn and entertain using online video

http://videos.kaltura.com/media/Video+in+Education+-+The+Publisher%27s+Perspective/1_ke069a16

“I believe that Walt Disney was correct when he predicted that all education would eventually be taught via television, except

that he didn't understand where television itself would be in the future, in terms of on-demand always-on technology.” /

Instructional designer and media team member in a public university

A Revolution in Education

33.5% of higher education students now take at least one course online

Global Market for eLearning to Reach $230 Billion by 2020 (Global Industry Analysts, 2014)

ed tech companies raised over $ 500,000 million just in Q1 of 2014 (CB insights, 2014)

74% of academic leaders rate the learning outcomes in online education as the same or superior to those in face-to-face

The proportion of institutions reporting online education is not critical to their long-term strategy has

dropped to a new low of 9.7%(2013 Survey of Online Learning)

A Revolution in Education – K12

• 1/3 of students are accessing video online through their own initiative to help with their homework

• 23% of students are accessing video created by their teachers

• 1/6 of math and science teachers are implementing a flipped learning model

• 16% of teachers regularly create videos of their lessons or lectures to students to watch

• 45% of librarians and media specialists are regularly creating videos and similar rich media

• 66% of principals said pre-service teachers should learn how to create and use videos and other digital media within their teacher preparation programs

• 75% of middle and high school students agree that flipped learning is a good way to learn 

Source: 2013 Speak Up Survey from Project Tomorrow

Major Technology Trends in EDU

Source: NMC Horizon Report: 2014 Higher Education Edition

Growing ubiquity of social media

Integration of online, hybrid, and

collaborative learning

Rise of data-driven learning and assessment

Shift from students as consumers to

students as creators

Agile approaches to change

Evolution of online learning

Top 10 Higher Education State Policy Issues for 2013

American Association of State Colleges and Universities (2013)

1. Boosting Institutional Performance

2. State Operating Support for Public Higher Education

3. Tuition Prices and Tuition Policy

4. State Student Grant Aid Programs

5. College Readiness

6. Immigration

7. Competency-Based and Online Education

8. Guns on Campus

9. Economic and Workforce Development

10.Consumer Protection Involving For-Profit Colleges

•Image showing in cicles many use cases for video (professor teaching, video chat on a phone, entertainment experience, shopping, Dr speaking on

VIDEO IN EDUCATION

MOOCS

DISTANT LEARNING

SPOCS

FLIPPED CLASSROOM

BANDWIDTH & INTERNET ACCESS

SMART PHONES

Video Solutions for Education: Use Cases

Marketing, Admissions, Community and Alumni

relations

• More effective messaging• Easier student recruitment• Stronger brand development• Broad reach with live broadcasts

Media Repository & Archiving

• Central media repository & management - improved search and cost reduction

• Access content from multiple apps, locations, devices

Teaching & Learning

• Increased student engagement • Teaching & learning everywhere• Remote learning

Enriched Classroom Experience

• Video demonstrations• Soft-skills training

- Job interviews

- Negotiation skills

- Immediate feedback fromclassmates

Media-rich Projects

• Video assignments

- Submissions by students

- Video instructions

• “Visualize” project

- Essay Writing + Video/Audio

- PPT Video

Increase student engagement with courses

• Add a “personal touch” to the course• Introduce instructor and TAs• Supporting material• “Highlighted Content” and “Featured

Content”

Alumni Relations

• Alumni video stories• Reconnect• Alumni outreach and

committees

Admissions Process

• “Why us?”• Public communications• Application video essay• Application instructions and guidance

Libraries and Online Repositories

• Online library showcase• Video and audio collections• Tour “physical” libraries

Student Council

• Election statements by class representatives and student boards

• Updates from representatives• Live student panels

Live Events• “550,000 people in

one greenhouse?”• Sports, music, drama, art

Campus & Community

• Campus life• “Survival guides” for new

students• Video tutorials - Helpdesk,

Financial aid• Video conferences – faculty,

study groups

Kaltura Products That Make it Happen

Video Portal Content Management Systems (CMS)

Kaltura Management Console (KMC)

Webcasting and Video Conference

Learning Management Systems (LMS)

The Kaltura Application Framework

An extensible, feature-rich, configurable hosted framework to streamline the integration of video

components and workflows into CMS, LMS and web/mobile applications

Extendible & Feature Rich UI-Based Configurable Hosted

2013

* Coming Soon

The KAF modules

Browse and Embed Shared Repository*

My Media Media Gallery

* Coming Soon

2013

New and NoteworthyClipping and Trimming

2013

New and NoteworthyManage Thumbnails

2013

New and NoteworthyComments

2013

New and NoteworthyUpload Captions

2013

New and NoteworthyIn-Video Search

2013

New and NoteworthyLive

“Self-service Live Broadcasting”: stream live video from their desktops in seconds. Simple and powerful, it allows streaming from a built-in webcam or a connected USB

2013

Kaltura CaptureSpace V1.0NEW

INTEROPERABILITY

Upload and Ingest Playback

Publish

Manage

Analyze

XML

APIs

Capture

The Kaltura Open Capture StandardNEW

Kaltura Education Momentum – Sample Customers

Teaching & Learning Marketing, Admissions and Public Affairs

Media Repository International Customer

Descomplica

•Online learning platform founded in 2011

•Home to more than 7,000 educational videos, real time lessons taught by teachers, and 15,000 practice questions. Students pay less than $5 a month to gain access to all of Descomplica's content, with a free, less extensive model, also available

Saint Paul

•The Saint Paul School of Business, named one of the top schools for executives in the world by the Financial Times, is also the provider of tailor-made courses at some of the largest organizations in the Brazilian market

•2 high-end equipped classrooms

•VOD and Live

•250 teachers

ESPM

•One of the Brazil’s premier institutes of higher education in the areas of Marketing, Communication and Business Management

•Active partnerships in the US, Canada, France, Spain, Italy, Portugal, Germany, Mexico, Argentina, Chile and Peru

•12,000 full-time students

•4 campuses

•MediaSpace (ESPM-TV)

But You Should Not Just Take Our Word For It

We asked you!

State of Video in Education

http://corp.kaltura.com/company/news/press-release/kaltura-publishes-first-comprehensive-survey-analyzing-impact-video

Most lectures will be delivered in recorded video morsels. Short 5-10 minute clips (i.e. flipped classrooms). Having the instructor deliver the same lecture, year after year seems inefficient.

Video will change this.” / IT and media team member of a private 4- year college

•“Students don't buy texts any more, and if they do, they don't read them. Video is how they will absorb knowledge.” / Faculty in a community college

•“I see the role of video entirely replacing the traditional lectures. But with embedded blended technology. So the opportunity to ask questions (online), as you would in a traditional lecture.” / Instructional designer and IT stuff of a public University

•“ More students will be submitting video responses to assignments that are now submitted in writing.” / Faculty Developer in a private 4-year college

10,000 Videos – One Professor

GOC Video Testimonies“After being part of GOC for about a year now, I cannot even imagine creating and teaching lessons without videos – I don’t think I, nor my students, would be successful without videos in this environment.”

“Since being a part of the online

environment for about 12 years

now, I can honestly say that

teaching without videos definitely

decreases the effectiveness of the

content within each course.”

“Before Kaltura, our teachers were frustrated with broken links; students were discouraged with the amount of time lost trying to play videos based on their personal computer’s software, Kaltura has eliminated all of these issues allowing our videos to enhance our content making our students even more successful in our online environment.”

“I cannot imagine online classes at GOC without videos – it’s one of the reasons I have done so well in all my classes!” GOC Senior

Usecase I: Teaching with and without video

17%

Student: “Without the weblectures I wouldn’t have understood the lesson. The material is difficult, when you attend a lecture you won’t remember

everything. The weblecture gives you the oppertunity to process this.”

Usecase II: No teacher but still class

Teach from anywhere Replacing the formal lecture

Usecase III: Flip the classroom

Prepare lectures with video homework Do It Yourself Deeper discussions

Usecase III: Flip the classroom

Teacher: “Video-clips enrich the education by leaving more time for interaction, spontaneity, student activities and explanation during the face-to face lessons. They satisfy the student requests for time- and location-independent education.”

Student 1: “The videos are handy, you can always watch it again when you’re having difficulties while making assignments.”

Student 2: “Meaningful. I prefer preparing the lecture with the video than out of a book. Next to that it prevents long and boring lectures.”

Student 3: “The videos are very clear and it’s so easy to write your own notes and just pause the video or rewind when it goes too fast.”

Usecase IV: Video for feedback

A part of the educational process is being unused Time saving In-depth feedback

Usecase IV: Video for feedback

Research 250 students & 16 teachers 50% video feedback 50% written feedback

Reactions video feedback:

Student: “This is the first time I actually understood what you where asking me.” Teacher: “I feel that I really can reach the student in an effective way.”

Reactions written feedback:

Student: “I didn’t get the video feedback, why not? I insist on getting it!”

THANK YOU!

Dr. Shay David, CRO and co-founder shay.david@kaltura.com