redefining online grocery
Post on 19-May-2015
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Redefining Online
Grocery
Everything we know about how people buy groceries is changing.
Online grocery sales reached $6.5 billion dollars last year.
That’s just 1.2% of today’s market.Source: IbisWorld/Brick Meets Click h"p://www.internetretailer.com/2014/03/14/delivery-‐cost-‐holds-‐back-‐occasional-‐online-‐grocery-‐shoppers
In ten years, online shopping will account for 17% of all grocery sales.
Supermarkets MUST look to the future.Source: IbisWorld/Brick Meets Click h"p://www.internetretailer.com/2014/03/14/delivery-‐cost-‐holds-‐back-‐occasional-‐online-‐grocery-‐shoppers
If a grocery store could provide an experience that makes the daily routine easier, more convenient and more ENJOYABLE,
people would continue buying from that store.Source: Synqera h"p://synqera.com/blog/u-‐s-‐retail-‐survey-‐reveals-‐93-‐u-‐s-‐consumers-‐loyal-‐brick-‐mortar-‐retailers-‐sales-‐frequently-‐purchased-‐items/
Imagine if shoppers got reminders from the grocery store about special offers and possible savings…
…and recommendations based on their shopping habits.
If they were able to review freshness ratings…
…and were given the option to pick-up in storeto save time and money.
What if shoppers within the same household were notified at the start of a shared grocery list
allowing them to add items?
Now imagine allowing shoppers to ask you questions, and sending them special recipes and ideas.
And letting them redeem coupons as they check out online.
When they choose to pick up their groceries, their pick-up time is confirmed. And when they arrive
at the store, they receive MORE special offers.
After shoppers receive their groceries, they can subscribe to regular items, making their lives even easier.
In today’s competitive market, a grocer must delight the customer AND anticipate what the customer needs.
80% of future revenue comes from just 20% of existing customers.
Just a 5% increase in customer retention can increase profitability by 75%.
Source: Gartner h"p://www.forbes.com/sites/alexlawrence/2012/11/01/five-‐customer-‐retenFon-‐Fps-‐for-‐entrepreneurs/
Source: Bain and Co. h"p://www.forbes.com/sites/alexlawrence/2012/11/01/five-‐customer-‐retenFon-‐Fps-‐for-‐entrepreneurs/
By strengthening your bond with actively loyal customers, you will be able to play a more meaningful role in their daily lives.
The time to get started is now.
@OgilvyOne @SalmonLtd
For more information contact:Nick Fuller nicholas.fuller@ogilvy.com
Martin Girdlestone mgirdlestone@salmon.com
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