redefining reputation, online

SOPHIE BRENDEL

HEAD OF DIGITAL ENGAGEMENT, BBC

@sophiebr

REDEFINING INFLUENCE & REPUTATION, ONLINE

EVERYONE IS TALKING ABOUT SOCIAL MEDIA

THE WAY AND SPEED WITH WHICH PEOPLE DISCOVER, PROCESS, SHARE & DISCUSS

INFORMATION HAS CHANGED DRAMATICALLY.

SO LET’S START WITH THE CONTEXT

THE NATURE OF COMMUNICATION IS CHANGING

AS ARE ONLINE COMMUNITIES & INFLUENCERS

The BBC has always been social…

SO WHAT DOES THIS MEAN FOR THE BBC?

But what does this mean for the BBC?

THE BBC IS ACTIVE ACROSS SOCIAL MEDIA

OPPORTUNITIES TO ENGAGE

• Build stronger relationships

• Tell better stories

• Drive reach

• Increase openness

4 KEY STAGES TO DIGITAL COMMUNICATION

LISTEN & MONITOR ON A DAILY BASIS

DEVELOP RELATIONSHIPS WITH ONLINE INFLUENCERS

BUILD MULTIMEDIA & SOCIAL MEDIA IN CAMPAIGNS

BUT SOCIAL MEDIA ALSO PRESENTS CHALLENGES

ttt

WHAT SHOULD BRANDS DO WHEN ISSUES ARISE?

PLAN, COORDINATE & CENTRALISE ONLINE COMMUNICATIONS

ACKNOWLEDGE ISSUES & CORRECT MISINFORMATION SWIFTY & OPENLY

ENGAGE INFLUENCERS WITH UPDATES & TURN ISSUES INTO OPPORTUNITIES

SO, TO RECAP THE KEY POINTS

SOPHIE BRENDEL

HEAD OF DIGITAL ENGAGEMENT, BBC

@sophiebr

INFLUENCE & REPUTATION, ONLINE