reem hamed el sayed
Post on 22-Jul-2016
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Concept
The client was Dolce and Gabban, requestig to design a store for his cloth in the center of Florence, Italy.
Identifying that The Italian character and culture is always integrated in the fashion collection.A world made up of sensations, traditions, culture and a Mediterranean nature.
It is a luxury expensive brand, not everyone can afford it and not anyone can understand it. It is a timeless style that combines innovation with the Mediterranean flavor.
All of the pieces are being influence by the city of Sicily were Dolce was born in. He takes inspiration from the environment and applies it into his pieces, to make them one of a kind.
THe designer is always trying always to refer to the pass, but with a modern look, so you get the result of the vintage modern outfit, which attracts, the young generation and the old ones at the same time.Deatils and mirrors decorations
Technical Drawings
Custome made:Mosaic tiles made out of volcanic pieces with gold leafs that give a Zebra pattern
Black metal structure frame for the furniture
Creme white concrete shelfs Ral 9001
Mirror
Ivory Ral 1014
Furniture display
Window display
The story behind this project is that the designer Issey Myake is hosting his new collection” pleats please” in florence. The collection is based on straight lines, yet free and organic shapes as the per-fum.The concept is to keeo the space as it is, sto respect the idenity of the space and so the florence citzens won’t feel that they are out of the space and that the designer took away from them the feel-ing of their own space.I wanted to keep almost everything symetrical and free and keeping the brutal rustic and unfiinished atmoshere.The welocme Desk/ runway/ magic box/Lunge area are corespond-ing with each other. On the walls I have screens hanging from the ceiling to show the histroy and the story of the fashion designer.In between there are swings/ manikin, sitting area, invinting people to sit and watch the runway show, that is lighted up from the ceiling. From top till bottom there are silk material haning all around free flowing reprsenting his product. The magic box will have cloth inside that the workers of the fashion designer will dress the models with, there are also pieces of fabric in this magic box for the visiter to try on.Inside of the box there is light so it makes things magical .The funriture is made out of metal frames and glass, stools concrete as the floor.Flying dancers are at in the center of the loung area represneting and introducing the collection. There is balance between the material and the furniture object, to give stability
Concept
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
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PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
PRO
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TOD
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UC
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PRO
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PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
PRO
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BY A
N A
UTO
DESK
EDU
CA
TION
AL PR
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UC
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PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
PRO
DU
CED
BY
AN
AU
TOD
ESK
ED
UC
ATI
ON
AL
PRO
DU
CT
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
PRO
DU
CED
BY A
N A
UTO
DESK
EDU
CA
TION
AL PR
OD
UC
T
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
PRO
DU
CED
BY
AN
AU
TOD
ESK
ED
UC
ATI
ON
AL
PRO
DU
CT
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
PRO
DU
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BY A
N A
UTO
DESK
EDU
CA
TION
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Technical Drawings
How it worksConcept: “Space with boundrais but no walls “ You know the assigned space with no lines or instructions, self explore,integratin theexterior with the interiroVisiters can enter from any side, as both sides are the same, they can even enter from the middle, however in-side they know the assigned space, with the use of the assigned material. So the boundrais are the materialsInspiration 1 the idea of the broken tiles glued on the wall giving this natural patterna and organic shaps. Inspiration 2 integrating the exterior with the interior, meaning that the space is open but closed at the sametimeInspiration 3 the natural shape of the structure, as if it looks like a piece of ceramicAll of this techniques I decided to get inspiration from and added in my project I decided to have 3 different types of ceramic in my space, to show the client the different between each one of.them Glass ceramic, Earthenware, Porclien. This shows the combimation from the most expensive type of ceramic to .the cheapes one Compusation: At the beginning the structure is standing there all covered white expensvive porceilin, it has thiscold effect, yet when one looks down at the floor where you walk you get to see the cheapes type of ceramic be- side the most expensove one, with this various colors. You can touch it, take a sample of itwith you bach home. However when the visiter looks up in the ceiling after looking down, he sees the mix of the ceramic glass with .porceilin Strutcure :I wanted to give this natural effect of the ceramic yet stick also with a liner symetrical , so I decided to mix both together. I started of with a U shape that keeps repeating its self but being cut from the back andfront with a chape of a C that is also given to the glass ceramic in the ceilingIt has this cold fresh atmosphere with the use of the color white, pastel and glass. The idea is that the vister does not get attracted by object, but he is actually having the experience through his eyes and through touching the material itself. I didn›t want to promote objects beacuase I want the vister to enjoy his walk and to relax without thinking or acting to much. Let the material speak about itself.
Ground Floor Plan
Roof Plan
Scale 1:50
Technical Drawings
Glass ceramic
Floor: Earthenware
Porcelein
A
B
B
Section A Section B
Scale 1:50
Since the construction is heavy, I would cover the structure with fom/wooden sheets to be able to glue the porcelein sheet on it
Steel structure that has a T shape to support the beam
Hinge or joint that support the connection from the top and bottom part
The roof has to be supported by a beam that connects all the part toegther, this beam could be inserted in between all the structure
Key construction details
This project was for a comutation that I entred where I am suppos eto reprent the EU union, the history, present and the future sitaution. I decided to devide the space into 3 areas that are connected ina way to each other. The main idea is to keep everything organic, natural and friendly usebale. I started asking around : Do you know how the future will look like ? Probably no, but it is in our hand to shape it.The concept of my project is the stones “ Pietra Fertilita “ that are surrounding the piazza. The first part “History “ with an irregular old organic natural shaped wall, made out of copper plates, on it there are the different flags of the EU.The second part “Future” with pieces removed from the copper wall and laid down on the floor with some post cards, you can move and take with you, as a memory. The third part “EuroLab” with an oriental colorful carpet with and magazines, to relax and observe the space.
Concept
Technical Drawings
Combing Arabic letters together to get an artistic shape for the lamp that has two functions Lamp during the night and Artistic instillation sculpture during the dayThese two letters
Putting these two arabic letters together I ended up with this color shape for my lamp It is composed of the first two letters of the arabic alpahabet giving the shape of my lamp with two different colors to differenciate .The Alef Beh lamp is floor lamp, that gives a reflection on the wall at night or it can just stand there was a piece of art in the morningThe Alef Beh lamp is made out of acyrlic glass.It has two colors red and blue Ral 3003 Ral 5026
Concept
Technical Drawings
warm gray concret Ral 7045
Dark gray concreteRal 7046
Beige gray concreteRal 7044
This residential space is loacted outside of Florence near Fiesole, Italty. The client requested to turn his house into a restuarnta, by adding his vintage collection of photograhy, paintings and furniture, since he travesl around all the time.
I decided to devide the space into 3 parts accoriding to the 3 main artist that he was inspired by. I gave him t2 options, either having the images spoeakin about themslves so the interior itself would be all quite and clean, or the other way around, make the funriture speak out loud and the images would be then neutral.
The resutaunt can seat around 26 people and there is an outside lounge that is visa-ble in the CAD drawings and sections
Concept
Oak Wood Parquet
warm gray concret Ral 7045
Dark gray concreteRal 7046
Beige gray concreteRal 7044
Technical Drawings
Technical Drawings
Oil on canves 40x50
Oil on canves 50x90
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