reimagining home buyer communication · 2019-07-16 · today’s learning outcomes why do we need a...

REIMAGINING HOME BUYER COMMUNICATION

Managing your sales and marketing processes

MEET YOUR SPEAKER

DAVE BETCHER VP OF CONSULTING SERVICE LASSO CRM

TODAY’S LEARNING OUTCOMES

Why do we need a systemized approach

Determining your goals: initial response, re-engage, educate, or appointment setting

What does a successful work-flow (sales and marketing process) look like

Getting your content ready: Mapping your content to the prospect’s journey

The types of campaigns you should be creating based on the Marketing-Sales funnel

WHY WE NEED A SYSTEMIZED APPROACH

1) INCREASE YOUR REACH

2) INCREASE YOUR EFFECTIVENESS

3) GIVES YOU MORE BANDWIDTH

4) INCREASES YOUR CUSTOMER’S SATISFACTION

More then ever, sales and marketing is all about building and nurturing relationships. Each departments needs to be creating communication that is focused on providing

value and support

THE AUTO REPLY THE MOST IMPORTANT EMAIL YOU WILL SEND

What is your call to action?

Subject Line – Identify Builder Or Community

First

Personal

Introduction

Next Step Call To

Action

Direct Them Back To

Website & Social Media

All Personal

Contact Details

With Active Links

THE ELEMENTS OF A PERFECT FOLLOW UP EMAIL Subject Line:

7 words or less

Identify builder first, then

reason for email

No !, $ or ? Or ALL CAPS

Personalization:

Not only name, but conversational

through message

Re-emphasize your

commitment to

customer

Set expectation

of next steps Multiple options

to click back to

website

Link address to Google Maps

Link to Social Media

Subject Line – Identify Builder And

Source Of Lead

Personal

Introduction

Next Step Call To

Action

Direct Them To Website and

Social Media

All Personal

Contact Details

With Active Links

Personal Emails Generate 5 x the

click rates and 4 times the open

rates compared to other bulk

emails.

PERSONALIZE FOLLOW UP FOR DIFFERENT SOURCES

TELL THEM YOUR STORY

Subject Line – Identify Builder Or Community

First

Useful Knowledge –

Emphasize Key Points

Call To Action

All Personal

Contact Details

With Active Links