reinventing the wheel - cesare bottini
Post on 11-May-2015
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REINVENTING the WHEEL
Cesare BottiniSr. Experience Designer
“...you don’t need to reinventthe wheel...”
Experience Economy
INTO THE EXPERIENCE
ECONOMY, REINVENTION IS
THE KEY
eBike is Mainstream
√ Crisis
√ Gas Price
√ Healthier Habits
√ Lifestyle
√ Traffic
Why the eBike is so Mainstream?
Electric Mobility is in Early Stage
COMMUTING
+100commuters
9countries
+10months
RESEARCH
√ Common Patterns
√ Active Community
√ eBike Ready
√ Hype Free
√ Digital Savvy
What we discovered
Great bike, vanilla flavor
RIDING EXPERIENCE
WTF?!
OWNING EXPERIENCE
Beauty is part of the UXD
Protectthe
Bike
CONTEXT EXPERIENCE
“...what is an eBike riding in a Smart City?”
Bikeas
Interface
Is this a bike anymore?
Like Magnetic
Fields
Context & Products
Fridge
Smart Products
CarDashboard
Smart Products
Headphones
Smart Products
Reinventing you reach your main goal as a
designer:
MAKE THIS WORLD A BETTER
PLACE
THANK U!
Cesare BottiniSr. Experience Designer
Tippy.itExperience Designers
@Cecce67
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