repayvets crowdfunding manual
Post on 20-Jun-2015
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CAMPAIGN ACADEMY 2013 - 2014
From the Desk of the
Chief Marketing Officer
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Inside
Mission 1: Pre-Launch
Planning & Evaluating
Mission 2: The Campaign 1st Half
Updates & Promotion Momentum
Mission 3: The Campaign 2nd Half
Staying Motivated
Mission 4: The Campaign Part
Give Thanks & Appreciation
this guide
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MISSION 1
PRE-LAUNCH
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Building Planning & Evaluating Building the Idea
It is very important to forecast how much you are asking for, create a budget that details how you plan on spending the money, and evaluate if these two things match with the public world of Crowdfunding. Do some research on other crowdfunding sites and talk to as many people as you can. Don’t be afraid of feedback—either good or bad—this will help you see that there are going to be a variety of feelings and will help you understand how you might go about answering questions in the future. Try to put yourself in the other person’s shoes and consider what you would donate your money towards.
The Pitch
This is the part where you take all that preliminary work of
building your idea and submit it to RepayVets for approval
and consideration. Special points to consider:
- Full Funding: You keep all the money if you hit goal
- Flexible Funding: You get all money if you hit goal or not
Notes:
- Make sure you have thought about your gifts to your
donors and the upfront costs you might need as these
are crucial to getting donations
- You will need to be able to earn 20% to 30% from friends
& family and this can be done prior to your launch so you
are showing the world you are a good businessperson
- 45 day campaigns are the most successful
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Building Planning & Evaluating More about Gifts
Do the work of strategizing about your gifts and sourcing
them 30 days prior to your campaign launch
Gifts for your donors—especially at your highest levels—are
crucial to the success of your campaign.
Yes, most people are happy to donate $5-$25 dollars but
think about how many people at these levels you will need
to reach to make your goal.
Consider how important it is to your campaign to get as
many $50-$250 donations. Then think about what you
would like to receive if you were making that kind of
donation.
If your campaign is for a product it would be easy to give a
unit of product or if you were trying to open a restaurant
then it would be just as easy to give a dinner. So consider
your gifts and get creative. Here are some ideas:
- Offer to perform tasks or services for top donors
- Get local businesses to donate dinners, products or
services
- Contact brands and corporations and ask for sponsored
products—people love chocolate!
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Building: Checklist
Video
1 minute to 3 minute video starring you!
Show any drawings or mock-ups
Give a short bio & story about your project
Written Summary
Same as video but in written form
Write the things that are hard for you to say
Build trust and compassion for your effort
Gifts
Larger donations require the best gifts
Offering a shirt for $100 donation doesn’t work
Offer a broad range – from $10 to $1000
Add pictures or videos of your gifts
Social Media
You must be active so get all of them ASAP
Post a link to your RepayVets campaign
You must be disciplined & post everyday
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MISSION 2
CAMPAIGN 1st Half
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Managing your Campaign: Starting the Momentum Assemble Your Team
Enlist 2-10 people that will be running the
campaign with you.
Before launch assemble your team and each of
you make a list of your contacts by type:
- Phone
- Social Media
- Live events (do not discount the importance)
Make a Master Calendar of when you will be
doing each of the types of outreach. Consider:
- Start the process 30 days before launch
- Email & Social should be update every week
- 2 weeks in – hit the phones & live events!
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MISSION 3
CAMPAIGN 2nd Half
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Managing your Campaign: Keeping the Momentum
Make Goals & Track Progress
• Make it a goal to get 1 new donation per day
• Post a new social media update
• Get others to post your donation link on their
social channels
• Make follow-up calls to your family & friends
• Source & add new gifts to your higher levels
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MISSION 4
POST-CAMPAIGN
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Thank your team and
donors!
Money Management
Remember that your whole experience whether successfully funded or missing your goal has been made possible by all those around you that believed in you and supported you from the start.
There is no shame in missing your goal and you should still thank everyone even if this is the result.
For the rest of you – now the hard work begins!
Depending on how detailed you made your pre-
campaign spending plan you should now think
about revisiting it and making any adjustments.
Keeping your donors appraised of adjustments
will go along way in helping to practice the type
of transparency that will help you if you decide
to eventually go after additional funding
opportunities.
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START YOUR NEW
LIFE TODAY!
REPAYVETS.COM
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