reputation management
Post on 21-Jan-2015
129 Views
Preview:
DESCRIPTION
TRANSCRIPT
CEO REPUTATIONAND THE BUSINESS WORLD
MARIAN SALZMAN
AUgUST 2013
2
“THE INTERNET? IT WILL NEvER CATCH ON.”
3
CEO REPUTATION BRANDINg:
WILL ITCATCH ON?
4
WE ARE ALL IN THE BUSINESS
Of gETTINg ATTENTION.
5
ATTENTION SEEkERS:
THE MEDIA NEEDS yOU.
6
CELEBRITy CULTUREIS NOT THE END Of CIvILIZATION AS WE kNOW IT.
7
fAMOUS fOR BEINg fAMOUS–MOMENTUM SEES ITSELfAND fEEDS ITSELf.
8
CEOS, DON’T WORRy If yOU ARE SHy AND CAN’T SINg OR DANCE.
9
CORPORATE REPUTATION NEEDS C-SUITE REPUTATION.
10
IS IT jUST AMERICANSWHO UNDERSTANDTHE POWER Of C-SUITE BRANDS?
11
NO.
12
ENOUgH Of THE BIg CORPORATES
AND THE BIg CEOBRANDS ALREADy.
13
THE gREAT THINgABOUT PERSONAL BRANDINg
IS THAT IT’S PERSONAL.
14
PERSONAL BRANDINg LESSONS fROMA LUCky NEWBIE…
15
TURN A BUSINESS PHILOSOPHy
INTO A CEOBRAND.
16
ARE yOUfAILINgTHE LINkEDIN TEST?
17
If yOUR NARRATIvEISN’T STRONgyOU MUST BE TELLINg IT
WRONg.
18
MAkE AUTHENTICITy A CORE INgREDIENT Of yOUR CEO BRAND REPUTATION.
19
CONTENT IS IMPORTANT, BUT CONNECTINg ISWHAT REALLy COUNTS.
20
USE TECHNOLOgIES
TO DEfEND yOUR REPUTATION.
21
CEO REPUTATION:THE qUESTION IS NOT WHETHER,BUT HOW AND WHEN.
22
THANkyOU.
top related