reputation management for lodging maine innkeepers association part 1
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Reputation
Management
©Forfeng Designs 2012
Registering your name/business name on social media accounts.
If someone registers as you, they could quickly ruin your business.
Think about at least grabbing the names on major ones.
©Forfeng Designs 2012
©Forfeng Designs 2012
©Forfeng Designs 2012
©Forfeng Designs 2012
75% of online travel
buyers checking at
least three reviews
sites before
booking online©Forfeng Designs 2012
©Forfeng Designs 2012
A negative review or
comment on the
Twitter, Facebook or
Youtube Web sites
can lose companies
as many as 30
customers
(Convergys Corp)©Forfeng Designs 2012
Reputation
Management is not
just about online, it’s about offline too
©Forfeng Designs 2012
Lovely romantic photos of guests enjoying themselves at your inn
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Slight problem, not that person’s significant other
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Slight problem, not that person’s spouse
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What is
your local
chamber
saying
about you?©Forfeng Designs 2012
What are
your
employees
saying
about you?©Forfeng Designs 2012
©Forfeng Designs 2012
© http://www.bedbugcentral.com/bedbugs101/topic.cfm/identification
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©Forfeng Designs 2012
Twitter©Forfeng Designs 2012
©Forfeng Designs 2012
Yelp
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©Forfeng Designs 2012
Note: The reviews (filtered) are not factored into the business's overall star rating.
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©Forfeng Designs 2012
©Forfeng Designs 2012
35% of social media users
changed their hotel after browsing
a social platform (source: World Travel Market, November
2010, reported by Tnooz)
75% of customers now cite reviews
as being influential when booking
and making travel plans
©Forfeng Designs 2012
Trip
advisor
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©Forfeng Designs 2012
©Forfeng Designs 2012
©Forfeng Designs 2012
More then ½ of negative
online reviews either mention
or are prompted by issues
with a lodging properties
deposit and/or cancellation
policies.©Forfeng Designs 2012
©Forfeng Designs 2012
©Forfeng Designs 2012
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&
Don’t
Feed
the
Trolls
Know when to stop engaging
and back away
©Forfeng Designs 2012
©Forfeng Designs 2012
©Forfeng Designs 2012
©Forfeng Designs 2012
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