research in motion company review - abhinav jain

Abhinav Jain

EECS 441

23rd Jan, 2012

The Falling Giant

The Falling Giant

Products

Smartphone

Bold, Torch, Curve

Playbook (Huge Failure)

Operating System

Blackberry OS

Messenger and Enterprise

Server

Background/Recent History Founded 1984

Mike Lazaridis, Dough Fregin

2009 Fastest Growing Company (84% growth in profits)

Obama

2011 Service Outage

Lowest price shares since 2004

Stock drops 77% in 2011

Financials

Revenue: $19.907 billion

Operating Income: $ 4.636 billion

Net Income: $ 3.411 billion

Total Assets: 12.875 billion

Employees: 17,500

Cut 2,000 jobs in July, 2011

Reports

Amazon or Samsung Buyout

Stock in 2011

Competition

Smartphone Market Share

Why is it falling?

Service Outage

October 2011

Playbook Issues

No email, contacts

Software Glitch

Disappointing Shipments

Blackberry 10 delay

BBX Lawsuit

TED

Three concentric circles

Bye Bye

Co-CEOs step down

Balsillie

Lazaridis

ThorsteinHeins

Seeking a Chief

Marketing Officer

Lazaridis confident

$ 50 million

What’s New?

Playbook Software Upgrade 2.0(Much Needed!!!)

Email and Contact Programs

Android

ONX operating system

Blackberry 10

Android Apps

Prediction: Negative

Challenging Few Months

Gaining lost ground

IPhone and Android well established

Heins says no need for radical change

What doesn’t need change?!

They need to:

Make Blackberry 10 the focus

Kiss Developer’s Behinds

Create a Super Phone

Sideline the Tablet

Questions?