researching digital distribution
Post on 18-Oct-2014
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Researching digital distribution
Patrik Wikström www.linkedin.com/in/patrikwikstrom
cciws13
Distribution, Recorded Music
Some thoughts...
live licensing recording
Global Recorded Music Sales (physical distribution)m
illio
n u
nit
s
0
1000
2000
3000
4000
'73 '75 '77 '79 '81 '83 '85 '87 '89 '91 '93 '95 '97 '99 '01 '03 '05 '07 '09 '11'11
LPs CDs MCs
service
product
Trade value, Sweden (MSEK)
0
500
1000
1500
2000
1998 2000 2002 2004 2006 2008 2010
physicalstreamingdigital misc
Source: IFPI Sweden 2012
how do online music services compete?
They compete with “context” rather than with “content”
E.g. Spotify Apps
value from context
value from access
consumer value is increasingly created
by context rather than access
1. Context focused music services
play music
with
2. Context focused music artists
Content Context
Access
Play
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