resumes for career changers

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A Resume for the Next Chapter:Marketing Documents for Career Changers

Kim Mohiuddin, NCRW, CJSSSenior Resume Writer, Ivy Exec

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About Kim

• Senior Resume Writer at Ivy Exec

• Former Certification Chair of The National Resume Writers’ Association

• Nationally Certified Resume Writer (NCRW)

• Job Search Strategist (CJSS)

• TORI (Toast of the Resume Writing Industry) Nominee for Best International Resume.

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Media

• Published in Barron’s Resumes That Pop! and JIST’s Gallery of Best Resumes.

• Featured in numerous media outlets like Time Out New York, NBC-Chicago, Yahoo! News, and others.

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Poll #1: Career Change Timeline

Are you…

a) Thinking of changing careers?

b) Planning to change careers?

c) In the middle of a career change?

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Poll #2: Type of Career Change

Are you…

a) Changing industries?

b) Changing functions?

c) Both?

d) Not sure?

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Laying a Foundation

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Style Notes Part 1

Resume writing = business writing + marketing writing

No rules are set in stone. Style can vary depending on your industry and personality. Here are some universal guidelines:

• First person, but no personal pronouns (me, I).

• Leave out unnecessary articles (a, an, the). Think newspaper headline:

“Waitress wins lottery.”

• Formatting and parts of speech should be consistent.

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Style Notes Part 2

Resume writing = business writing + marketing writing

• All bulleted accomplishments begin with past tense verbs.

• Current job descriptions are present tense. Descriptions of former positions

are past tense.

• Avoid adverbs (anything ending in “ly”).

• Let facts speak for themselves.

We have really everything in common with America nowadays except, of course, language.- Oscar Wilde

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Which Gas Would You Buy?

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Which Shirt Would You Buy?

$15 at Wal-Mart $59 at Macy’s

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vs.

• Commodities, like gas, are traded on the basis of price.

• Items that are unique are traded based on their specific perceived value.

• If your resume is a laundry list of education, responsibilities, and skills,

then you are a commodity on the job market.

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Identify Your Market

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Anne’s Resume Heading Before

The recurring themes in your history and how they fit into the needs of your market will determine your brand.

These themes will be the “meat” of your opening profile and branding statement/tagline.

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Favorite Phrases for Career Changers

• Positioned to…

• Ideally suited for…

• Ready to apply X experience to Y environment.

• Targeting role as…

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Anne: Singer Turned PR Maven

Anne originally earned a BA in music. She has been working at her university while earning her MBA. She also has some summer and high school jobs. How can she use these to prove her value as a PR and communications professional?

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Anne’s Resume Heading Before

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Anne’s Resume Heading After

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Anne’s Work History After

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Summer Jobs and Volunteer Activities

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Alberto: Entrepreneur/Techie Turned Financial Analysis Whiz

Alberto had had a successful career as an IT project manager for a big bank in Latin America. He had also helped his parents turn around a small bakery business there. With a new MBA in finance, how would he prove his value as a financial analyst and strategic planner?

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Alberto Heading Before

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Alberto Heading After

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Alberto Internship

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Alberto Business After

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Alberto Bank Experience After

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Refine

• Set up some informational interviews, contact recruiters, post to Ivy Exec.

• Collect direct and implied feedback (for example, interviewers repeatedly asking you something that could be put on your resume).

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Kim Mohiuddin has worked with clients on every inhabited continent. A TORI (Toast of the Resume Industry) Award nominee in the international category, Kim has been featured in Yahoo News, NBC Chicago and Time Out NY. She is the former certification chair of the National Resume Writers’ Association and certified job search strategist whose resumes have been highlighted in multiple publications.

Staci Collinshas over 15 years of partnering with executives, directors and senior managers to achieve their career objectives. She has worked in change and performance management at leading companies Accenture and Ernst & Young. She received her MBA from the University of California - Haas and BA at Harvard.

Laura Hillis an expert in designing career strategies and job search campaigns. Her industry experience includes 10 years as a career/outplacement coach and recruiter, as well as 10 years in banking with JPM Chase. She has been published in The New York Times, The WSJ, and Forbes, and has been a featured expert on CNBC's The Wall Street Journal Report.

The Ivy Exec Senior Resume Writers

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The Ivy Exec Elite Resume PackageThe Elite Package is a comprehensive evaluation of your career and accomplishments which includes gaining a complete understanding of your career goals and strategy.

In-depth intake session with your certified senior resume writerGain valuable insight on how to articulate your skills and accomplishments when interviewingA finalized and re-written resumeAn enhanced Ivy Exec profileA full hour of Career Coaching

Priced at $995. To set up a 15 minute appointment to inquire about next steps, please go to ivyexec.clickbook.net or email resumes@ivyexec.com

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Questions?

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Thank you!

To set up a 15 minute

appointment to discuss your

career needs please go to

ivyexec.clickbook.net

or email resumes@ivyexec.com