retailing & promotion mix

TOPIC:- RETAILING AND PROMOTION MIX Presented By : Sybms Students. Submitted To : Prof. Swati Coordinators : Varun Modi (17)

Pranita Shinde (33)

Hardik Vora (37)

Keval Soni (38)

MARKETING MANAGEMENT

CONTENTSRETAILING

MEANINGDEFINTIONFEATURESFUNTIONSTYPES

PROMOTION MIXMEANINGDEFINTIONTOOLSFACTORS

RETAILING

MEANING WHAT IS RETAILER ?NOT POSSIBLE FOR A MANUFACTURER TO

SELL HIS GOODS DIRECLTYNEED FOR NETWORK OF DISTRIBUYIONMOST IMPORTANT LINKSURIVAL IN THE MARKETWARMTH OF HUMAN HEARTSAFE BUSINESS

DEFINTION“ Retailing includes all activities directly related to

the sale of goods or services to the ultimate consumer for personal, non – business use.”

- W.J. STANTON

FEATURESLOCAL IN CHARACTERSERVICES AND CONVENIENCESPERSONAL SELLING PLAYS AN IMPORTANT ROLECLOSE CONTACTSACT AS A LINK

FUNCTIONSPROVIDE GOODS PROVIDE CREDIT FACILITYGUIDE CUSTOMERSPROVIDE WIDE CHOICECONSUMERS DEMANDASSUME RISK OF LOSSMARKET INFORMATION

TYPES OF RETAILING1. POPULARITY OF NON – STORE RETAILERS

(A) AUTOMATIC VENDING MACHINES

(B) DIRECT SELLING (C) ON – LINE SHOPPING

CONTI….

2. SHOPPING MALLS 3. EXCLUSIVE JOINTS

CONTI….

4. SUPERMARKETs 5. HYPERMARKETS

CONTI….

6. SECONDS STORE 7. FRANCHISING

CONTI….

8. PLUS SIZE STORES 9. SPECIALITY STORES

CONTI….

10. SELF – SERVICE STORES

PROMOTION MIX

MEANINGPromotion is one of the elements of marketing mix.

It is used to inform, persuade and remind people about the firm and its product. Promotion is a strong technique to influence the feelings, beliefs and behavior of the consumers. Promotion is necessary for the competition.

DEFINITION“ PROMOTION MIX IS THE COMBINATION

OF PROMOTION TOOLS USED BY A COMPANY TO COMMUNICATE WITH ITS AUDIENCES.”

TOOLS OF PROMOTION MIXAdvertisingPersonal sellingSales promotionPublicityPublic Relations

FACTORS INFLUENCING PROMOTION MIX

Types of customers Nature of the market Nature of the product Market position of the firm Product life cycle Availability of capital Availability of sales force System of distribution