retargeting - tourdom.ru · touristic sppy,ggghere. actually, using retargeting you kind of «catch...

A new project of Tourdom.ru & Hotline.travel

RETARGETINGA modern marketing toolwhich allows you to unobtrusively show an advertisement to ththe userswhile they are surfing the Internet or Facebook.the Internet or Facebook.

Why do we suggest to use retargeting in your advertising campaign?in your advertising campaign?

It’s because this instrument allows you to h b h hshow your banners just to the users, who

visited Tourdom.ru and Hotline.travel websites. This means that the audience, you’re addressing with your advertisement, is a target one - people interested in the touristic sphere. Actually, using retargeting p y, g g gyou kind of «catch up» with the users at Facebook or at the other websites, which they visit (using Yandex Direct advertisement)visit (using Yandex Direct advertisement).

SPECIAL OFFER! Till the end of 2017 you can

purchase the maximum package of a month-long promotion, aimed at the

target audience of 850 000 userstarget audience of 850 000 users, just for 45 thousand rubles!

Audience

The core of our audience is made up by the tourism professionals – the managers and employees of tourism companies as well asemployees of tourism companies, as well as professional travellers. The main goal of our websites’ visitors is obtaining a relevant and actual information and analytics of the industry development, as well as interviews with leading specialists and owners of the key players of the tourism market.

Travel trade professionals

AuthoritiesOur audience:

17%

Hoteliers

Tourists

Other

Higher education; 35-42 y.o.; High income

58%17%

18% Moscow

2%42,20%7,20%

Moscow

The Urals and Siberia

Far East

St Petersburg6%

16,20%

9,10%7,78% St.Petersburg

South of Russia

Other region16,20%

The audience of retargeting segments The average number of visitors according to segments

102 000 73 000620 000

g g g(Yandex Metrica data)

108 000 102 000 73 000620 000108 000

Tourdom.ruMain PageOwners, CEO-s and specialists of the

Tourdom.ruNEWSOwners, CEO-s and specialists of the

Tourdom.ruBirzhaTravel agencies managers and

Tourdom.ru«Kurilka» forumTravel agencies and Tour operatorsspecialists of the

companies in tourism and hospitality industry.

specialists of the companies in tourism and hospitality industry.

managers and professional travellers

Tour operators managers

The audience of retargeting segments The average number of visitors according to segments

7500 17 000 200 000

The average number of visitors according to segments (Yandex Metrica data)

7500 17 000 200 000

Tourdom.ruJOB.TRAVELHR specialists, Travel agencies’ CEOs applicants who wants to

Tourdom.ruClassroomManagers, tour operators’ mid-level employees

Hotline.travelHeads of the tourism companies and travel market professionalsCEOs, applicants who wants to

work as a travel agentlevel employees,travel agencies managers

professionals

Still in a doubt whether youStill in a doubt whether you really need it?You don’t have any experience of

i i i l l i i husing Digital solutions in the advertisement?No problem! We will adjust your retargeting advertising campaign for you! Your information will reach theaudience of tourism specialists pand professional travelers visitingTourdom.ru and Hotline.travel!Contact us and you’ll be surprisedContact us, and you ll be surprised how simple the matter is!

The next stepIf you are interested in reaching the target audience of Tourdom.ru and Hotline.travel, and in order to plan an advertising campaign effectively we suggest you to consult our specialist below.

Project supervisorProject supervisorAlexey Nedorezov

sk pe edm ale eskype: edm_alexeynedorezov@tourdom.ru