rethink playland

Playland Hot Seat Lunch and Learn

January 14, 2014.

Agenda.• What is the Hot Seat?

• Was it successful?

• How did we make it happen?

• Key learnings

• Final thoughts

(Awards Proof)

Was it successful?

Our reach on Facebook: 2012 vs 2013

Number of engaged users: 2012 vs 2013

There were lots of moving parts to this

beast.

There were lots of moving parts to this

beast.

How did we make it happen?

We kept the timeframe tight for each stage.

100% LIVE. Live voting.

Live streaming.Live internetting.

We needed to do a dry run, or five.

We needed to do a dry run, or five.

Cool. But, did we learn anything?

Cool. But, did we learn anything?

Learnings for Account Services:• Lots of hours are needed to produce and execute.

Approximately 400 were logged in Harvest (400 x $$ = $$$$).

• When livestreaming at the park, we had four Rethinkers on the ground, one on deck back at the office and the dev team.

• Be sure to set the need to be flexible expectation with the client.

Learnings for Production:• Hardware. Testing, testing, 1-2-3.

• Just because the device says it’s portable, doesn't mean you can run it around an amusement park.

• Functionality of voting mechanism and handler app had many unforeseen hurdles.

Learnings for Creative Team:• Be flexible and have fun.

• Be ok with the unknown.

• Know the audience.

• Ask for help and wear all the hats.

Learnings for Community/Social:Learnings for Community/Social:• Partnerships with local bloggers.

• Real-time content at the park.

• Boost engagement day-over-day.

• Livestream = live community.

Blogger PartnershipsBlogger Partnerships

Real-time content the park.Real-time content the park.

Real-time content the park.Real-time content the park.

Livestream = live community.

The sweet spot.

Questions?Questions?

Thanks.