reverse auction

•An auction is a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling the item to the highest bidder.

•A reverse auction is a type of auction in which the roles of buyers and sellers are reversed.

•In a reverse auction, sellers compete to obtain business, and prices typically decrease over time.

Reverse Auctions

• Reverse auctions are most commonly used to sell airplane tickets and hotel rooms.

• Reverse auctions enable marketers with perishable excess inventory to sell at an unpublished discount.

• The reverse auction generally earns the difference between the price paid by the customer and the price charged by the supplier or a percentage of the sale.

Reverse Auctions

• They provides: Trains, packages, hotels, cars rentals

•Name your price

•The traveler don’t have any description of the hotel they booked

Site: www.priceline.com

•They offer a wide range of hotels from 2 stars to 5 stars hotels

•Hotels in famous cities

•Big hotel chains

Partner’s hotels

• http://www.bidontravel.com/hotels.html

• http://www.free-pressrelease.com/news/200903/1236321429.html

• www.reverauction.com

Partner’s hotels

• Look for the best deal on travel websites

• Look for the latest information and tips about the reverse auction

A good reverse auction

How can a hotel best participate in a reverse auction site?

• Chose the most reliable reverse auction website

• Avoid affecting the image of the brand

• Are the competitors using the same strategy for distressed inventory

Conclusion