revlon v/s l'oreal

REVLON v/s

L’OREAL

Revlon was founded in the year 1932 by two brothers named Charles and Joseph Revson in New York City.The main idea is to create nail polish and want to make the polish last longer.To come up with their formula , they partnered with a local chemist named Charles Lachman .Revlon is one of the world’s largest and India’s first cosmetic companyThe company’s core products include its drugstore line of makeup , specialty skin care products and salon-quality hair and beauty lines.

INTRODUCTION OF REVLON

L’oreal was founded in the year 1909 by Eugene Schueller as a small companyL’oreal is a French cosmetics company headquartered in Clichy,Hauts-de-Seine with a registered office in Paris.

INR0DUCTION OF L’OREAL

VISION & MISSION STATEMENT:- REVLON L’OREAL Revlon Inc. Vision is to

satisfy the needs of their customers with glamour and excitement that they provide at an affordable price.

Revlon Inc. Mission is to emerge as the leader in cosmetic and personal care throughout the world.

L’oreal Vision is consumer safety, to protecting the environment and to the welfare of our employees.

L’oreal Mission is to enable all individuals to express their personalities, gain self-cofidence and open up to others.

building and leveraging its strong brands; improving the execution of its strategies and plans, andproviding for continued improvement in its organizational capability through enabling and developing its employees;continuing to strengthen its international business; improving its operating profit margins and cash flow; and  improving its capital structure.

MARKET STRATEGIES:-

L’oreal is a trusted brand. The company boasts high brand loyalty and traffic repeat business.

Following are some marketing strategies adopted by L’oreal.A. Educating consumers about its products.B. EmpowermentC. Aspiration.

MARKET STRATEGIES:-

MARKET SHARE:-REVLON L’OREAL

NET SALES

$1.39 billion

$9.41 billion

NET INCOME

$31.3 million

$54 million

MARKET SPENDING

$36 million

$5.6 billion

SHARE PRICE

$36.53 $175.93

BRANDING STRATEGY:-

REVLON INNOVATIVE HIGH-QUALITY NEW PRODUCTS BRAND COMMUNICATION ADVERTISING &

PROMOTION MASS-MARKETING

THROUGH DEPARTMENT STORE SUCH AS WALL-WART & K-MART.

L’OREAL BRAND MANAGEMENT BRAND EXTENSIONS ADVERTISING PROMOTION

PRICING POLICIES:- REVLON L’OREALRevlon uses a price lining

strategy to price their products.Revlon pricing strategy make sense. They want the price to be high enough to give them confidence in the quality of the product but low enough so they don’t feel they are taking too much of a risk.

L’oreal is adopting a dual pricing strategy. The French multinational has decided to make its range more affordable , bringing it under the ‘masstige’ segment . At the same time, it has retained its premium positioning.

CSR ACTIVITIES:-

REVLON L’OREALRevlon CSR includes the

purpose,standards and measurements in each of the key areas:

SAFTY SOCIAL ETHICAL REGULATORY ENVIRONMENTAL

CSR activities related to environment

Tie-up with NGO All brand activities

supported by PR department.

Sponsor and content partner of hair styling competition.

PROMOTIONAL ACTIVITIES:- REVLON L’OREALAdvertising with

high-profile celebrities.

Free samplesPersonal sellingSales promotionsPublic Relations

Analyze competitor s

Free samplesAdvertisingPromote through

ethical issuesDifferent

celebrities of all ages to promote.

EMPLOYEE TURNOVER:-2014 2015 Growt

h

REVLON

5600 6100 18.80%

L’OREAL

78600 78600 -------

CORPORATE GOVERNANCE

REVLON L’OREAL At Revlon, integrity and

trust are critical to everything that they do.

Revlon is committed in maintaining the highest standards in corporate governance,and they believe that good business practices and an organizational culture of strong ethics for strong & successful company.

The quality of governance relies on an open-minded and committed Board of Directors,the composition of which has been further enriched and diversified.

The balance of power is ensured by a clear distribution of tasks between its members.

FINANCIAL STATEMENT OF REVLON

FINANCIAL STATEMENT OF L’OREAL:-

CASH FLOW STATEMENT OF REVLON:-

CASH FLOW STATEMENT OF L’OREAL:-

CONCLUSION REVLON L’OREAL

The company should develop new market,which is not tapped by the competitors.

The company should improve the quality of products as well as the price minimization efforts should be taken.

L’oreal is a well known brand around the world and easy to get it across the world.

It sets the fashion trend.

With the passage of time they increases its strength and reduces the weeknesses.