rework explored

37signals started in 1999 and now has over 3 million customers

Developed four products based on simplicity: Basecamp, Highrise, Backpack & Campfire

Remain a success despite rejecting growth, budgets & advertising

w: webpurity.co.uk | e: alarkin@webpurity.co.uk | t: @alarkin77

w: webpurity.co.uk | e: alarkin@webpurity.co.uk | t: @alarkin77

w: webpurity.co.uk | e: alarkin@webpurity.co.uk | t: @alarkin77

w: webpurity.co.uk | e: alarkin@webpurity.co.uk | t: @alarkin77

#1 EMBRACE CONSTRAINTS

#3 DECISIONS ARE PROGRESS

#2 START AT THE CENTRE

w: webpurity.co.uk | e: alarkin@webpurity.co.uk | t: @alarkin77

#4 THROW LESS AT A PROBLEM

#5 FOCUS ON WHAT WON’T CHANGE

#6 INTERRUPTION IS THE ENEMY

w: webpurity.co.uk | e: alarkin@webpurity.co.uk | t: @alarkin77

#8 WE ARE BAD AT ESTIMATING

#7 MEETINGS ARE TOXIC

#9 SELL YOUR BY PRODUCTS

w: webpurity.co.uk | e: alarkin@webpurity.co.uk | t: @alarkin77

#10 GOOD ENOUGH IS FINE

#11 DECOMMODOTISE YOUR PRODUCT

#12 UNDERDO THE COMPETITION

w: webpurity.co.uk | e: alarkin@webpurity.co.uk | t: @alarkin77

#13 SAY NO BY DEFAULT

#14 OUT-TEACH THE COMPETITION

#15 MARKETING IS NOT A DEPT.

w: webpurity.co.uk | e: alarkin@webpurity.co.uk | t: @alarkin77