reynolds wrap case study
Post on 23-Mar-2016
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Reynolds Wrap Adver tis ingCorina Rivera
Project Statement
Reynolds Kitchens is a well established brand that has been around for decades. One of their most popular items includes Reynolds Wrap Aluminum Foil.
Most consumers do not realize how many uses aluminum foil really has or that it can be recycled and reused.
Reynolds products have an extensive history through time and in this campaign. I will re-invent the era and feeling of the generation this brand emerged in (1950s) by using retro styled advertisement pieces.
Reynolds Wrap will promote a summer campaign that includes 3 magazine advertisements, a coupon, as well as a social media advertisement. The magazine ads will run in Parents Magazine & CampingLife Magazine. The coupons will be sent via valpak. These will all have a consistent, retro, look and feel and encourage the tar-get audience to take foil to the next level by reusing it in many new and exciting ways.
Company Solution
Problem
Oppor tunity
Moodboard
Illustration Inspiration
Illustration Inspiration
Photo Inspiration
Photoshop Inspiration
Sketches & Thoughts
Sketches & Thoughts
Parents Media Kit$181,480
CampingLife Media Kit$7,460
Facebook Ad Space
Valpak Media Kit
4 month contract - 8 zones(80,000 homes) at 2.5/cents a home or $2,000 a month.
Process
Process
Process
Advertisement: ONE
Advertisement: TWO
Advertisement: THREE
Advertisement: example
Coupon
Social Media Advertising
Do It YourselfCamping Convenience
Click to learn how to make your own custom fishing lures out of foil,
Specs:110px X 80px
Thanks!
Reynolds KitchenValpakCampingLifeParentsFacebookGoogleGetty ImagesRetroNaut
http://www.reynoldskitchens.com/http://www.valpak.com/advertise/pdfs/Valpak_Media_Kit.pdfwww.campinglife.com/wp-content/.../CLM-MediaKit-2012-Email.pdfwww.meredith.com/mediakit/parents/print/index.htmlhttp://www.facebook.com/ad_guidelines.phpGoogleGetty Imageshttp://www.retronaut.co/2011/04/1950s-pin-up-girls-before-after/
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