river island customer profile
Post on 01-Dec-2014
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DESCRIPTION
Brief presentation put together for an old meeting on River Island Customer Profile
TRANSCRIPT
River Island’s Customer
If the River Island customer was a celebrity?
The River Island Woman: 18-35, confident, fashion conscious individual with a busy lifestyle –she is a mother, a daughter a student or businesswoman
River Island Man: 18-35, confident, fashion conscious individual with a busy lifestyle – father, businessman, construction Worker, sportsman, student, musician...
Pastimes and hobbies
Likes new technology in the same way they like new
trends..
If the River
Island
customer
drives a car…
fast, stylish,
prestige,
convenient,
durable…
BUT
Second hand
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