roadmaps a personal view
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www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
Roadmaps – a personal view
Rick ChapmanOctober 2010
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
A typical roadmap
time
Our First Shiny Thing
Smaller, Cheaper,
More Shiny
Bells & Whistles, ‘See your face in it’
shiny
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
An investor’s view
time
They are spending my
cash
I will sell the company based on this promise
Someone else’s problem
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
A customer’s view
time
Interesting...
Maybe I should wait for this one
Doesn’t match my thinking...
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
Same Data, Different views
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
Competing Forces
WHO?
WHAT?
IMPLICATIONS?COMMITMENTS?
ADVISORS?
CASE STUDIES?
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
Who is it for?
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
What is it for?
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
What are the implications?
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
What does it commit you to?
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
Who should you listen to?
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
Case Studies?
• Osborne Computers; Osborne 1 (myth?)• Sony; PS3• Sega; Dreamcast• Google; Nexus One• Apple; iPod, iPhone• And many more...
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
How to proceed
• A roadmap is an outcome of your strategy
• You will need more than one viewpoint
• You may need more than one roadmap
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
Proceed with caution
• Roadmaps are dangerous, proceed with caution
• Roadmaps are a tool, not an answer
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
Summary
• Have fun with your roadmaps
• Targeted• Dynamic• Strategic
• They support your business plan and strategy, they do NOT drive it
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
Thank You
rick@parkviewconsultants.com
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