roswell inc report card and sedp findings 4-25-2016
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City Council Presentation
SEDP and Funding Request DiscussionMonday, April 25, 2016
ROSWELL COMPARISON
Roswell
Alpharetta
Sandy
Springs
Johns
Creek
Milton
COM
MER
CIA
LRE
SID
ENTI
ALLAN
D U
SE
COM
POSI
TIO
N
ALPHARETTA
ROSWELL
MAR
KET
COM
POSI
TIO
NRETAIL
SERVICE
OFFICE
WAREHOUSE/FLEX
21% Automotive79% All Other
Retail
99% Warehouse
RETAIL
SERVICE
OFFICE
WAREHOUSE/FLEX
Roswell
Alpharetta
Sandy
Springs
JohnsCree
kMilto
nRoswell
Alpharetta
Sandy
Springs
JohnsCree
kMilto
n
DEV
ELO
PMEN
T SI
NCE
200
5
All numbers in square feet.
43% Automotive
Roswell
Alpharetta Sandy
Springs
Johns Creek Milton
BUSI
NES
S LI
CEN
SES
BUSINESS SURVEY FINDINGS(346 Responses)
Other Servic
es
Professional, Technical, Scientific
Retail
Trade
Health Care, Social
Assistance
Real Estate
TOP
RESP
ON
SE
IND
UST
RY
SECT
ORS
65% of All Responde
nts
Small Business = Large Impact 60% < $1M in sales 24% home based businesses 67% have fewer than 5 employees
80% fewer than 10 employees 35% of workers live in Roswell (respondents who
reported) 60% of small businesses have more than ¾ workers live in
Roswell
Market Factors 63% primary consumers from outside North Fulton County Market climate factors generally positive in Roswell
27% see transportation as a problem 24% see business regulation as a problem 5% to 12% on all other factors
12% indicated a decline in business since 2012 20% due to scaling back/semi-retirement 25% due to government interference 50% due to market/economy
5% will downsize (workers or space) 10 respondents indicate will leave Roswell
Need more/better space Costs (operational/governmental)
Workforce Opportunities and Challenges
83% of respondents have ¾ workforce as ‘skilled’ 51% indicate need more employees in 3 years
Almost all have hourly needs (skilled and unskilled) Perception of unskilled labor worst in market
Lowest scores for both quality and availability 17% say workforce a detriment
18% have trained workers using contractors Only 5 have used state programs
Lack of local supply of labor
Other
Housing affordability
Housing availability
Availability of public
transportationInadequate skill
setsI have no trouble
finding employees
What factors
contribute to
difficulties in
recruiting personnel
?
30% women-owned 27% members of Chamber
55% members of trade organization 144 respondents (42%) want further information
from Roswell Inc 60 gave contact information for immediate communication
Other Significant Findings
ROSWELL INC 2015 REPORT CARD
STRATEGY SUMMARY
Small Business Development THINGS WE ARE DOING
Roswell Business Academy Ombudsman Program Network events Community Connectors
THINGS WE WANT TO DO Virtual Incubator Program (RBA phase 2) Mentorship Program Financial Institution Network
Industry Support THINGS WE ARE DOING
Roswell Restaurant Alliance Ombudsman program Site visits Roundtables (auto, health, real estate, professional
services, IT) THINGS WE WANT TO DO
Target industry recruitment Annual business survey More frequent, proactive site visits Roundtables (hospitality, retail, entertainment)
Workforce Development THINGS WE ARE DOING
RUMC Job Networking partnership Advertising existing programs Ad hoc requests
THINGS WE WANT TO DO Provider networking and outreach Industry workforce recruitment events Annual business survey
Targeted workforce outreach In-house programs
Marketing THINGS WE ARE DOING
Website Newsletter Video Regional and Local Advertisements
THINGS WE WANT TO DO Industry materials Downloadable cut sheets Testimonial book Catalyst site identification Catalyst site asset book Xceligent Software (verified commercial real estate information
including comprehensive inventory of commercial properties, historical trends, market analytics, and demographic)
Networking THINGS WE ARE DOING
Roswell Connect Building Opportunity Roswell (real estate professionals
luncheon) Roswell Coffee Connect Daily small business connections
THINGS WE WANT TO DO Women in Business events Industry specific events (i.e. healthcare, logistics…) Implementation partner events Regional events (North Fulton Opportunity Outlook) Young professional development events
Community Engagement THINGS WE ARE DOING
Roswell Leadership Focus (bi-annual) Economic Development Alliance Council updates Website Report card
THINGS WE WANT TO DO Advocate program Economic development 101 Town hall meetings HOA outreach
Toolbox THINGS WE ARE DOING
Marketing state programs (Opportunity Zone) Unified Development Code
THINGS WE WANT TO DO Better location/Business resource center CID TAD
FY2017 Funding Request
FY2017 Funding Areas Local educational, retention and
communication programs, including small business outreach
External marketing, outreach and response to opportunities, including regional coordination and planning
Administrative and Staffing
FY2017 Funding AreasFunding Purpose Expense Additional Notes
Local educational, retention and communication programs, including small business outreach
198,110Includes Roswell Leadership Focus, Roswell Restaurant Alliance and Industry Roundtables (auto, health, professional services, IT)
External marketing, outreach and response to Economic Development opportunities, including regional coordination and planning
67,088
Includes regional interfacing with Metro Area partners, site selectors, site visits, commercial real estate analysis and trends, regional conferences
Administrative and Staffing 511,602Includes ombudsman support, small business consulting, business community and economic development liaison support
FY2017 Funding Sources Revenue producing programs expected to
continue to grow in FY2017 Corporate and business sponsorships
(IncVestors) also anticipated to increase City Support (less funding required from the City
in FY2017 budget. If adoption of SEDP recommendations increases FY2017 programming expenses, a mid-year funding request may be required)
FY2017 Funding Request
Total Expense776,800
Roswell Inc Generated Income260,800
City Funding Request516,000*
*24,000 less than FY2016
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