rotel case study net plus
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© 2009 NetPlus Marketing
– a case study in integrated social media and brand engagement
January 19, 2010
© 2010 NetPlus Marketing2
© 2010 NetPlus Marketing3
RO*TEL Campaign Elements
© 2010 NetPlus Marketing4
© 2010 NetPlus Marketing5
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© 2010 NetPlus Marketing8
Text to Enter
30% opt-in rate for on-going messaging after entering sweeps
© 2010 NetPlus Marketing9
Mobile Trivia
87% of those respond to weekly trivia question
© 2010 NetPlus Marketing10
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Campaign Results
Achieved goals appear in green.
*2009 Sweeps Entries (321,057) also include the 23,939 mobile entries
**Ro-tel.com site traffic measured by Compete.com for September, October, November in both 2008 and 2009
2008 Campaign Results 2009 Campaign Goals 2009 Campaign Results
Sweeps Entries 50,531 entries 200,000 entries 321,057 entries*
Mobile - 10,000 entries 23,939 entries
Coupon - 20,000 printed 30,000 printed
Banners 0.06% - 0.153%
Bloggers - 50 linked posts 84 linked posts
Twitter - 350 followers 874 followers
Facebook - 500 fans 670 fans
Ro-tel.com Site Traffic**
77,387 visits - 438,160 visits
© 2009 NetPlus Marketing
• 321,057 Total Entries(50,531 Total
Entries in 2008)• 40.7% Opt-in Rate• 9.2 Frequency of Plays• 37.4 % Exit to www.ro-tel.com
(247% Growth since 9/30/09 )
2009 Bowl Bound Sweeps
© 2010 NetPlus Marketing16
• 23,939 total SMS participants in the sweeps• 22.0% opt-in rate for RO*TEL sponsored trivia questions• 18,642 total campaign trivia replies• 80.8% opt-in retention rate
Mobile
Total Mobile Entries
2,2233,883
5,322 5,989
10,562 11,56413,639
15,75417,409 18,817
21,61922,984 23,939
0
5,000
10,000
15,000
20,000
25,000
30,000
Date Ranges
Weekly
En
trie
s
© 2010 NetPlus Marketing17
Thank you!
Questions?
Dave Larkins
VP of Marketing, NetPlus Marketing
DL@netplusmarketing.com
610-897-2380 x101
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