rsa student design awards the good life 2€¦ · scio molecular sensor honeywell remote tracking...

RSA Student Design Awards

The Good Life 2.0

Claudia Lieshout, Creative Director, Lifestyle Trends Philips Design, Eindhoven September, 2016

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi4tuWRvf_OAhXlIJoKHXcKB5oQjRwIBw&url=http://logok.org/philips-logo/&psig=AFQjCNEVf2ryBKGKnLDo_b_PiWlPpx3VBA&ust=1473414027423127

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj4j8XR4fDOAhVMtBQKHSV9AmoQjRwIBw&url=http://sidex.ru/view.php?id%3D237347&bvm=bv.131669213,bs.1,d.bGg&psig=AFQjCNGFEOyvhytOrJpuBPgI6G3qg91YtQ&ust=1472908424586388

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiK_IPN4PDOAhWIK5oKHfAwCdUQjRwIBw&url=http://www.conrad.com/ce/en/product/1277187/Rotary-shaver-Philips-S971131-Shaver-Series-9000-Chrome-brushed&bvm=bv.131669213,d.bGg&psig=AFQjCNFocrGLv7uMSGZ-9EpCjo9R4rcoyg&ust=1472908153106285

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjvxLby4PDOAhWBbxQKHeRcAnsQjRwIBw&url=http://www.philips.nl/c-p/HD7870_10/twist-koffiezetapparaat&bvm=bv.131669213,bs.1,d.bGg&psig=AFQjCNEXXteOf-R9nAnWbft2IJJPPqk1mg&ust=1472908224663476

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjAr9-V4vDOAhXCa5oKHRXgAO4QjRwIBw&url=http://www.medicalexpo.com/prod/philips-healthcare/product-70721-429341.html&bvm=bv.131669213,d.bGg&psig=AFQjCNFzNFkTwgzn7iS4Knwqt-hJnEfPGQ&ust=1472908570506342

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjjr9bm4_DOAhVrIJoKHXILAGMQjRwIBw&url=http://red-dot-21.com/design/epiq-premium-ultrasound-system/&bvm=bv.131669213,d.bGg&psig=AFQjCNFccilAv2sf7pul9Raf5WAI5bhcOg&ust=1472908997314756

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi47LPP5PDOAhXIkSwKHatZARAQjRwIBw&url=http://www.aed-blog.nl/2012/07/jaarlijkse-kosten-van-een-aed-welke-aed-is-nu-echt-de-goedkoopste-aed-van-nederland/&bvm=bv.131669213,d.bGg&psig=AFQjCNFOdvn7k-7vJEKHczClUQf4o2AFlw&ust=1472909185221055

And much lesser known for these

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjeicXX4vDOAhWFFZoKHQnoAsMQjRwIBw&url=http://www.digitaltrends.com/mobile/google-glass-healthcare/&bvm=bv.131669213,d.bGg&psig=AFQjCNFu2BB2YxwptDiKxJUN-PR3UX6qVQ&ust=1472908697490699

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjLkKrF5vDOAhVICpoKHdtYDsIQjRwIBw&url=http://www.philips.nl/a-w/about/news/archive/standard/about/news/press/20111117_mother_and_child_care.html&bvm=bv.131669213,d.bGg&psig=AFQjCNFJq0vsitgJzEIDVLv4X5KEbo1qbQ&ust=1472909674926521

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwic6JPN5_DOAhXlJZoKHYHCCuEQjRwIBw&url=http://www.booklynite.com/babies-dont-like-to-be-poked/&bvm=bv.131669213,d.bGg&psig=AFQjCNHZdXhdE0sK0jWF9fuFVo-OTilmSQ&ust=1472909992031901

Extensive Portfolio across the diagnostic and treatment space

1,000,000 people monitored in their

homes every day

sold into homes each year

190 million patients tracked with patient monitors last year

100,000+

professionals supported with education

250 million appliances 250+ clinical research projects active

4 million+ people sleep and breathe easier using our sleep aids

390 million imaging

informatics studies across 1200 hospitals

Hundreds of thousands of people tracking their health with ActiveLink®

10

We’re not just a consumer company

11

We’re not just a consumer company

We’re a company in transformation

12

We are a HEALTH-TECH company

13

HEALTH-TECH? =

Health-care / Self-care

The Health Continuum

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjQwtiemufOAhWJCiwKHSxyBOEQjRwIBw&url=http://www.philips.es/healthcare/about/events-calendar/euroecho-2015&psig=AFQjCNH-gklSmDdrFl5RVbdsMFgva9IzeA&ust=1472579986145437

a year by 2025

We’re aiming to improve the lives of

three billion people

We strive to make the world healthier and more sustainable through innovation

Digital technologies are & will

drive this innovation

The world of healthcare;

Global need for change

Confiden al4

We’rege ngolderandsickerBy2050,50%ofthedevelopedworldisprojectedtobechronicallyill.

Confiden al8

DemandforcareisgrowingTherearesimplynotenoughnursesanddoctorstocopewithourgrowing(andaging)popula on.Risinghealthcarecostsareunsustainable.

Confiden al9

Weexpectbe erchoicesWehavehigherexpecta onsaboutcareandwilldemandmorechoicesinhealthcare.

We’re getting older and sicker By 2050, 50% of the developed world is projected to be chronically ill

We don’t take good care of ourselves Obesity, heart disease and cancer are global health issues that Are worsened by the way we live

Demand for care is growing There are simply not enough nurses and doctors to cope with our growing (and ageing) population. Rising healthcare costs are unsustainable

We expect better choices We have higher expectations about care and will demand more choices In healthcare

Lifestyle Sleep Asthma

Diet

Disease

Hab

its

Foo

d

Depression Dia

bet

es

Hypertension

Heart

Cancer Behaviour

Stre

ss

Obesity

Alc

oh

ol

Smoking

Inactivity

Chronic

Age

ing

Prevention

The Good Life 2.0

Design a product, service, campaign or system which will help us to:

• Prevent the onset of lifestyle chronic related diseases; help people maintain a

healthy lifestyle, avoid temptation or lead a ‘balanced lifestyle, make healthy choices. Create awareness, educate, support, activate, maintain motivation.

• Detect conditions early, to treat and resolve. Help get people ‘back on track’.

Develop ‘triggers’ to stimulate them and to help them find their motivation

• Support people to live with a chronic disease; provide them with more effective

or personalised treatment. Enable them to live with quality for longer.

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Trends

20

Wearables

Self diagnosis

Scanadu

Omron Project

Zero