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RÖTTFIKA

Telia Companys kulturförändringresa

Cecilia Lundin, HR Direktör Telia Sonera

20 MAJ 2016

TELIA COMPANYS KULTURFÖRÄNDRINGSRESA Cecilia Lundin SVP, Head of Group Human Resources

THIS IS WHAT I’D LIKE TO SHARE WITH YOU TODAY

1. STRATEGY Changing the industry. Creating the New Generation Telco.

2. PEOPLE & CULTURE HOW is the new black. 3. HR Let’s get down to business.

IT’S 3 DIFFERENT JOURNEYS. BUT ALL 3 ARE…

STRATEGY

PEOPLE & CULTURE

HR

…INTERLINKED, INTERDEPENDENT & INTEGRATED…

SO, LET’S START WITH OUR

1. STRATEGY Changing the industry. Creating the New Generation Telco.

2. PEOPLE & CULTURE HOW is the new black. 3. HR Let’s get down to business.

OUR BACKGROUND (WE THINK IT’S PRETTY UNIQUE)

STAFF 40 000 in Sweden alone

26 700 in 11 countries

21 000 in 8 countries

STRUCTURE Public administration Listed company Listed company

COMPETITIVE LANDSCAPE Practically none

Growing

All over the place

1993 2003 2016

Practically none Growing

All over the place

TELCOS STRATEGIC CHOICE STAY THE BIT PIPE…

…OR AIM FOR MORE RELEVANCE

OUR STRATEGY TO COME OUT WINNING

[CORE + NEW OPPORTUNITIES = THE NEW GEN TELCO]

+ =

BUT EVEN IF WE REALLY LIKE OUR STRATEGY, IT WON’T BE OUR KILLER APP…

…AND THAT’S WHERE OUR CULTURE COMES INTO PLAY! (IT SETS US APART, MAKES US UNIQUE AND CAN’T BE COPIED ;-)

WHICH BRINGS US TO

1. STRATEGY Changing the industry. Creating the New Generation Telco.

2. PEOPLE & CULTURE HOW is the new black. 3. HR Let’s get down to business.

JOHAN FOUND STRENGTHS •  Assets •  Brands •  Competence

ROOM FOR IMPROVEMENT •  Customer •  Complexity •  Culture •  Competitiveness

TROUBLED ORGANIZATION. GREAT POTENTIAL.

WHAT HOW

OUR JOURNEY’S CENTER OF GRAVITY

ENGAGEMENT PERFORMANCE

It’s quite basic: Engagement drives customer satisfaction which drives our

profitability

Total contribution matters most. With you in focus.

EVERYTHING WE DO IS ANCHORED IN

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OUR VALUES

OUR LEADERSHIP EXPECTATIONS

AND SPEAKING OF VALUES. THIS IS HOW WE MADE THEM COME ALIVE.

The cafeteria in our Norwegian HQ. Our values recipe.

HOW WE MADE OUR VALUES COME ALIVE

500 10 000 WORKSHOPS COLLEAGUES ATTENDING

25 000 COLLEAGUES 15

COUNTRIES 700

CONTRIBUTIONS ON OUR

SOCIAL PLATFORM

A value-based and performance oriented culture with passion for customers

LEADERSHIP VALUES ETHICS & COMPLIANCE GOVERNANCE

REWARD & RECOGNITION TOOLS PROCESSES SUPPORT

SYSTEMS

AND HERE’S A FLAVOUR OF WHAT WE’VE DONE…

PURPLE BOOST

(AND JAM – OUR NEW NORMAL)

HELLO

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I feel engaged and committed to the strategy and the way forward

Purple Boost gave me power to continue our culture journey to become a New Generation Telco

4.7 4.4

LEAD IN VALUE DRIVEN AND HIGH PERFORMING TEAMS

Clearly define what winning looks like

Spell out your preferred culture

Set stretch targets

Take the time to celebrate

Increase performance through employee engagement

Improve performance through transparency

Develop an ownership mentality

Connect to the big picture & customer needs

YOUFIRST

Your growth, contribution and accountability. Our common success.

BUILDING A PERFORMANCE CULTURE

GOALS COACH

REVIEW

50/50 HOW WHAT

Every day performance matters

Forward looking coaching and development

WHAT & HOW seen as equally important

WE BUILD ENGAGEMENT

PURPLE VOICE

– WE MEASURE ENGAGEMENT

Self knowledge How to act What to focus on

AND NOW…

1. STRATEGY Changing the industry. Creating the New Generation Telco.

2. PEOPLE & CULTURE HOW is the new black. 3. HR Let’s get down to business.

AND WE DO MEAN BUSINESS! (HAVE WE CRACKED THE NEW GENERATION HR CODE?) THE NEW GENERATION HR IS NOT •  A support function •  Assisting the business •  Closed •  Reviews •  A department •  Analogue •  Process deliveries •  Serving others

THE NEW GENERATION HR IS •  An enabler •  The heart of the business •  Transparent (share the goals!) •  Check-ins •  A philosophy •  Digital (to the bone) •  Value creation •  Enabling is the name of our

game!

FOCUS GOING FORWARD

#PEOPLESTRATEGYISBUSINESSSTRATEGY

Engagement & Performance

Strengthen Leadership broadly

Boost collaboration

Build capabilities

…AND ALWAYS TRUE TO OUR BELIEF THAT

LET’S FAST FORWARD FOR A MINUTE

2025

STAFF: ?

STRUCTURE: ?

COMPETITIVE LANDSCAPE: ?

AN ORGANIZATION & CULTURE FIT FOR ANYTHING? CHECK!

AND IF YOU ASK ME, I WILL LEAVE YOU WITH

Define your How

Unleash the power of Engagement & Performance

Crack your own New Gen HR code

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