russian retail & online-retail - statistics 2 quarter 2013
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RUSSIAN RETAIL & ONLINE-RETAIL
CURRENT STATISTICS 1st - 2nd QUARTERS 2013
SEPTEMBER 2013
2
ABOUT CENTER OF STRATEGIC RESEARCH
«ENTER VISION» CENTER OF STRATEGIC RESEARCH ENTER VISION was founded in 2011 by Enter company.
Our key target is to increase transparency of Russian retail & online-retail markets for its players.
Consolidating information from our experts and conducting research of market trends & performance, Enter Vision provides analytics of 3 types:
1. Market & industry reports 2. Competitive environment analysis 3. Ad-hoc research
CONTACTS: Website: WWW.ENTER.RU/RESEARCH E-mail: RESEARCH@ENTER.RU Facebook: WWW.FACEBOOK.COM/RESEARCH.ENTER SlideShare: WWW.SLIDESHARE.NET/RESEARCH_ENTER
«CUSTOMER-CENTRISM: METRICS, CASES, FACTS»
• Client service metrics: NPS, CSI, TLR, FCR, TRI*M
• Worldwide client service cases: Zappos, Costco, USAA, Edward Jones, Southwest airlines, Starbucks and others
«WORLDWIDE AND RUSSIAN RETAIL MARKETS 2012-2016»
• Retail and e-commerce in Russia, USA, China: volumes, growth rates, forecasts 2009-2016
• Perfumes, Furniture, Jewelry markets: key players, retailers product mix, website traffic analysis
June 2013
February 2013
«WORLDWIDE RETAILERS: BUSINESS RESULTS FOR THE 1ST QUARTER 2013»
• Quarterly index of retail: analysis of 75 international and Russian retailers by revenue, gross margin, turnover ratios, market capitalization indexes
July 2013
October 2012
«CURRENT TRENDS IN ONLINE RETAIL: FACTS AND FIGURES»
• Online retail indexes: costs of delivery by regions, payment methods penetration, product mix analysis, average prices etc.
3
RUSSIA: MACROECONOMIC INDICATORS
GDP
2012 2013 2011
* Rosstat estimation,06.09.2013 Source: Center of Strategic Research «Enter Vision» according to Rosstat.
MACROECONOMIC SITUATION INDICATES THE DECREASING OF RUSSIAN ECONOMY GROWTH RATES
+4,3% +1,2% *
Nominal GDP In current prices (inc. inflation), bln rub.
Retail share in nominal GDP In current prices (inc. inflation), %
Real GDP growth, year over year In constant prices (excl. inflation), %
+1,2%
11 925 13 348
14 646 15 880
13 802 15 013
16 350 17 434
14 988 16 111
35,1% 34,3%
33,5% 34,3% 34,0% 34,1%
33,6%
35,0% 35,0% 35,2%
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q
Retail Non-Food Retail * Top segments of non-food retail by growth rate in 2Q 2013 (year over year)
USA
European Union (27)
China
South Africa
Brazil
Russia
59,4% 36,3%
27,1%
Ювелирные украшения и часы
Телекоммуникационная техника
Мебель
10,3% 11.2% 6,3%
10,2%
9,6% 7,6%
9,9% 8,9%
11,8% 10,9% 13,2% 8,3%
3,4% 3,0% 6,4% 5,0%
14,0% 13,6% 17,6% 20,0%
WORLDWIDE AND RUSSIAN RETAIL RETAIL GROWTH RATES IN 2Q 2013
12,2% 9,3%
5,5%
Ювелирные украшения Товары для дома и DIY
Мебель
16,0% 13,9%
12,3%
Парфюмерия и косметика Товары для красоты и здоровья
Товары для дома и DIY
10,8%
10,1%
5,3%
Одежда и обувь
Товары для дома и DIY
Парфюмерия и косметика
2Q 2013 to 2Q 2012 (Year over year)
2Q 2012 to 2Q 2011 (Year over year)
Source: Center of Strategic Research «Enter Vision» according to US Census, Eurostat, NBSC, IBGE, Statistics South Africa, Rosstat
WORLD RETAIL GROWTH RATES CONTINUE TO SLOW DOWN
11,7% 27,7%
34,6%
Книги, газеты и журналы Автозапчасти
Спортивные товары
4
Jewelry & Watches1
Household Goods & DIY1 Furniture1
Apparel & Footwear1
Health & Beauty Products1
Electronics1
Jewelry & Watches1
Telecommunication Appliances1
Furniture1
Apparel & Footwear1
Household Goods & DIY1
Perfumes & Cosmetics1
Perfumes & Cosmetics1 Health & Beauty Products1
Household Goods & DIY1
Sports & Outdoor1
Auto Parts1
Books, newspapers & magazines1
* Non-food retail does not include retail sales of automobiles and fuel.
1,0% 0,8%
-0,5% 1,0% 0,5% 0,1% 0,5%
NON-FOOD RETAIL
5
RUSSIAN RETAIL MARKET DYNAMICS & STRUCTURE
2012 2013 2011
THE STRONGEST SLOW DOWN IS SHOWN IN NON-FOOD RETAIL GROWTH RATE
FOOD RETAIL
Food retail sales In current prices (inc. inflation), bln rub.
Non-food retail sales In current prices (inc. inflation), bln rub.
Source: Center of Strategic Research of Enter according to Rosstat Growth in current prices (year over year), %
3Q
2 050 2 200 2 299 2 555 2 211 2 381 2 530 2 840 2 477 2 676
2 135 2 373 2 602 2 890 2 479 2 731 2 963 3 260 2 762 2 995
4Q 1Q 2Q 3Q 4Q 1Q 2Q 1Q 2Q
+8,2% +12,4%
+15,1% +9,7%
1 700 1 846 2 002 2 231 1 955 2 090 2 250 2 524 2 150 2 262
NON-FOOD RETAIL (excl. auto & fuel sales)
+13,2%
Non-food retail sales (exc. auto & fuel) In current prices (inc. inflation), bln rub.
+8,3%
2012 2013 2011
3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 1Q 2Q
2012 2013 2011
3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 1Q 2Q
6
RUSSIAN RETAIL MARKET REGIONAL STRUCTURE
Ural FD
+12,5%
Siberian FD
+ 8,8%
Far Eastern FD
+ 11,2%
NON-FOOD
FOOD
50% 50%
RETAIL SALES IN 2Q 2013
Source: Center of Strategic Research «Enter Vision» according to Rosstat Growth in current prices (year over year), %
55% 45%
53% 47% 51% 49%
56% 44%
55% 45%
Food retail share, %
Non-food retail share, %
GROWTH OF RETAIL SALES IN 2Q 2013 (year over year), %
North Caucasian FD
+ 12,8%
52% 48%
Volga FD
+ 12,0%
Southern FD
+10,6%
TOTAL IN RUSSIA + 10,9%
53% 47%
Food retail share, %
Non-food retail share, %
53% 47%
1000 – 1499 RUR bln. > 1500 RUR bln.
500 – 999 RUR bln. 300 – 499 RUR bln. < 300 RUR bln.
Central FD
+10,4%
North Western FD
+10,7%
7
RUSSIAN RETAIL MARKET TOP-10 REGIONS BY NON-FOOD RETAIL SALES IN 2Q 2013*
Region Non-food turnover** RUR bln.
* excluding Moscow and St. Petersburg ** non-food retail excludes retail sales of automobiles and fuel
17%
25%
53%
18%
18%
27%
39%
41%
54%
9%
15%
24%
27%
35%
45%
#1 Moscow region 166 -0,1%
#2 Sverdlovskaya region 124 +12,1%
#3 Krasnodar region 99 +9,0%
#4 Republic of Tatarstan 94 +3,3%
#5 Tyumen region 92 +15,3%
Top segments of non-food retail by growth rate in 2Q 2013 (year over year)
Growth rate in 2Q 2013 (year over year, in current prices)
Jewelry & Watches
Kids` Products
Electronics & Home appliances
Furniture
Books, newspapers & magazines
Kids` Products
Jewelry & Watches
Kids` Products
Books, newspapers & magazines
Auto Parts
Apparel & Footwear
Electronics & Home appliances
Sports & Outdoor
Medical goods & Drugs
Apparel & Footwear
Source: Center of Strategic Research «Enter Vision» according to Rosstat. Growth in current prices (year over year), %
8
Region Non-food turnover** RUR bln.
35%
43%
64%
13%
13%
20%
6%
6%
29%
10%
12%
27%
34%
36%
42%
#10
#6 Rostov region 91 +9,3%
#7 Republic of Bashkortostan 84 +14,4%
#8 Samara region 76 +21,4%
#9 Nizhni Novgorod region 68 +11,9%
Chelyabinsk region 67 -3,6%
Electronics & Home appliances
Apparel & Footwear
Books, newspapers & magazines
Auto Parts
Household Goods & DIY
Electronics & Home appliances
Furniture
Kids` Products
Books, newspapers & magazines
Auto Parts
Perfumes & Cosmetics
Medical goods & Drugs
Perfumes & Cosmetics
Medical goods & Drugs
Household Goods & DIY
Top segments of non-food retail by growth rate in 2Q 2013 (year over year)
Growth rate in 2Q 2013 (year over year, in current prices)
RUSSIAN RETAIL MARKET TOP-10 REGIONS BY NON-FOOD RETAIL SALES IN 2Q 2013*
* excluding Moscow and St. Petersburg ** non-food retail excludes retail sales of automobiles and fuel
Source: Center of Strategic Research «Enter Vision» according to Rosstat. Growth in current prices (year over year), %
3,6%
8,6%
6,0%
13,4%
14,2%
0,5%
-1,0%
8,2%
12,9%
7,5%
4,8%
10,4%
14,0%
9,4%
14,3%
13,4%
20,7%
31,8%
7,0%
13,4%
14,6%
24,0%
11,5%
15,4%
26,3%
Food
Non-food
Non-food (без авто, бензина)
Спортивные товары
Автозапчасти
Книги, газеты и журналы
Ювелирные украшения и часы
Косметика и парфюмерия
БТиЭ
Товары для дома и DIY
Одежда и обувь
Мебель
Товары для детей
Food
Non-food
Non-food (exc. auto, fuel)
Sports & Outdoor
Auto Parts
Books, newspapers & magazines
Jewelry & Watches
Perfumes & Cosmetics
Electronics & Home appliances
Household Goods & DIY
Apparel & Footwear
Furniture
Toys & Games
9
RUSSIAN RETAIL MARKET GROWTH RATE IN RETAIL SEGMENTS
Electronics & Home Appliances include computers, mobile phones, audio, video- & foto equipment, TVs, Fridges, Wash Mashines and storage devices. Household Goods & DIY include textiles, household chemical goods, tableware, floor coverings, building materials.
ELECTRONICS & HOME APPLIANCES – THE ONLY SEGMENT OF NON-FOOD RETAIL WHICH SHOWED DECREASE IN PRICE LEVEL & INCREASE IN PHYSICAL VOLUME OF SALES
Growth in constant prices (excl. Inflation), year over year Growth in current prices (inc. inflation), year over year
1,6%
6,0%
5,5%
10,7%
20,1%
0,0%
3,0%
5,2%
13,6%
4,8%
3,0%
3,4%
8,8%
12,1%
11,4%
10,0%
28,1%
37,5%
8,3%
13,1%
16,6%
11,8%
7,4%
10,0%
24,4%
2,0%
4,7%
4,5%
14,5%
19,6%
5,4%
1,6%
3,8%
9,3%
4,0%
3,2%
0,3%
5,3%
12,4%
9,7%
8,3%
34,6%
27,7%
11,7%
10,8%
8,3%
7,7%
7,6%
6,7%
6,5%
11,3% 14,1% 10,5%
2Q 2013 to 2Q 2012 (Year over year)
1Q 2013 to 1Q 2012 (Year over year)
2012 to 2011 (Year over year)
Source: Center of Strategic Research «Enter Vision» according to Rosstat
2Q 2013 to 2Q 2012 (Year over year)
10
RUSSIAN RETAIL MARKET GROWTH RATES OF SOME COMPANIES
Source: Center of Strategic Research «Enter Vision» according to Rosstat, financial reporting of the companies, mass media.
Revenue growth rate of taken companies, year over year
FOOD RETAIL
1Q 2013 to 1Q 2012 (Year over year)
2012 to 2011 (Year over year)
9,4% 12,1% 12,4%
33,6% 22,4%
43,7% 26,0%
2,2%
30,4% 29,1%
21,9% 17,0%
7,5%
32,4% 26,4%
23,3% 21,5%
5,9%
10,0% 8,3% 13,4% NON-FOOD RETAIL
(excl. auto & fuel sales)
Magnit
Lenta
Dixy
O’KEY
X5 Retail Group
Detsky Mit
M.Video
K-Rauta
Growth rates in current prices (including inflation), year over year
27,8%
12,0%
-2,2%
40,8%
14,7%
5,5%
20,6%
20,0%
19,6%
11
RUSSIAN ONLINE-RETAIL INTERNET PENETRATION BY REGIONS
Central Federal District (excl. Moscow)
North West Federal District
(excl. St. Petersburg)
Southern Federal District+ North Caucasian Federal District
Volga Federal District
Urals Federal District
Siberian Federal District
Far East Federal District
Moscow
St. Petersburg
45
50
55
60
65
70
75
80
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
INTERNET PENETRATION GROWTH RATE, SPRING 2013 to SPRING 2012 (Year over Year), %
Average = 9%
Circle size corresponds to the population of federal district in 2012
Average = 59
DEVELOPED
DEVELOPING
Source: Center of Strategic Research «Enter Vision» according to Public Opinion Foundation (FOM)
Quelle.ru Apparel & footwear
Foto.ru Electronics & Home Appliances
Utinet.ru Electronics & Home Appliances
Sapato.ru Apparel & footwear
Sportmaster.ru Sports & Outdoor
Yves-rocher.ru Perfumes & Cosmetics
Euroset.ru Electronics & Home Appliances
Vseinstrumenti.ru Do It Yourself (DIY)
Butik.ru Apparel & footwear
Pleer.ru Electronics & Home Appliances
Holodilnik.ru Electronics & Home Appliances
Bay.ru Cross-border sales
E96.ru Mixed product range
Rutaobao.com Cross-border sales
Klubkrasoti.ru Perfumes & Cosmetics
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
#20
#21
#22
#23
#24
#25
#26
#27
#28
#29
#30
Company Retail segment
Average weekly traffic, in thousand unique visitors
Weekly traffic growth 2Q to 1Q 2013, %
12
Sotmarket.ru Electronics & Home Appliances
Wildberries.ru Apparel & footwear
Ozon.ru Mixed product range
Svyaznoy.ru Electronics & Home Appliances
Ulmart.ru Electronics & Home Appliances
Mvideo.ru Electronics & Home Appliances
Lamoda.ru Apparel & footwear
Dns-shop.ru Electronics & Home Appliances
Wikimart.ru Mixed product range
Kupivip.ru Apparel & footwear
Eldorado.ru Electronics & Home Appliances
Exist.ru Auto parts
Enter.ru Mixed product range
Citilink.ru Electronics & Home Appliances
E5.ru Mixed product range
Source: Center of Strategic Research «Enter Vision». All the data is consolidated to be comparable and based on internet statistics
Company Retail segment
Average weekly traffic, in thousand unique visitors
Weekly traffic growth 2Q to 1Q 2013, %
584
539
503
497
477
420
416
411
399
382
333
314
307
280
276
RUSSIAN ONLINE-RETAIL TOP-30 ONLINE RETAILERS BY WEBSITE TRAFFIC IN 2Q 2013 (UNIQUE WEEKLY VISITORS FOR THE PERIOD FROM 1ST OF APRIL TILL 30TH JUNE 2013)
3 798
3 437
3 040
2 251
1 709
1 647
1 504
1 462
1 165
1 137
1 051
994
716
715
682
17%
-2%
-16%
-21%
1%
-5%
30%
-14%
-11%
-19%
-16%
15%
1%
-19%
-9%
20%
-25%
23%
17%
14%
-3%
-11%
-19%
-8%
-14%
-6%
-18%
-19%
48%
130%
Kids’ Goods
Sports & Outdoor
Furniture
Household Goods
Do It Yourself (DIY)
Jewelry & Watches
Perfumes & Cosmetics
-45% -35% -25% -15% -5% 5% 15% 25% 35% 45%
13
* Traffic of retail segments is estimated by top-5 companies in each segment according to 1half 2013 (except «Auto Parts» - top-3 companies are taken: Exist.ru, 4tochki.ru, Emex.ru, and «Household Goods» - companies Mrdom.ru, Redcube.ru, Yuterra.ru, Domosti.ru)
Source: Center of Strategic Research «Enter Vision». All the data is consolidated to be comparable and based on internet statistics
RUSSIAN ONLINE-RETAIL WEBSITE TRAFFIC GROWTH BY SEGMENTS IN 2Q 2013 (year over year) *
GROWTH RATE OF AVERAGE UNIQUE WEEKLY VISITORS 2Q TO 1Q 2013, %
Home Appliances & Electronics
Apparel & Footwear Mixed product range
Average in 2Q = -4,8%
Average in 2Q = 553
DEVELOPED
DEVELOPING
300
100
2 000
2 500
200
400
1 000
Auto Parts
E-Commerce 7 870 RUR mln.
Games 780 RUR mln.
Soft 590 RUR mln.
Search 470 RUR mln.
0
5
10
15
20
25
30
0 100 200 300 400 500 600 700
AVERAGE DEAL, RUR MLN.
14 Source: Center of Strategic Research «Enter Vision» according to mass media, startupafisha.ru
DIRECT INVESTMENTS IN E-COMMERCE IN 1st HALF 2013
Circle size corresponds to the volume of investments made in 1st half 2013
60,0%
19,7%
16,2% 2,7% 1,4%
Online-retail
Agregators
Tourism
B2B
Other
15
KEY INVESTMENTS IN ONLINE-RETAILERS IN 2012 AND 1st HALF 2013
Lamoda
Shoptime
Ulmart
KupiVIP
Vseinstrumenti.ru
Wikimart
Obuv.com
Sotmarket
KupiVip
Mebelrama.ru
003.ru
HomeMe.ru
130
6 3
Access Industries, Summit Partners, Tengelmann
Media Capital
Ru-Net
Ventech
Investor Company Online Retail segment
Apparel & Footwear
Electronics & Home appliances
Kids` Products
Apparel & Footwear
~ 10-15
Lamoda
Holodilnik.ru
Esky.ru
Trendsbrands.ru
Investments, $ mln.
Source: Center of Strategic Research «Enter Vision» according to Startupafisha.ru, Capital IQ; GP Bullhound
Apparel & Footwear
Apparel & Footwear
Electronics & Home Appliances
Apparel & Footwear
DIY
Mixed Product Range
Apparel & Footwear
Mixed Product Range
Apparel & Footwear
Furniture
Mixed Product Range
Furniture
Svoboda Corp., Koshigi Ltd.
IQ One (Utinet` managing company)
KupiVIP
Accel Partners
Zoom Capital
Media-Saturn
JP Morgan
Tiger Global Management
D. Kostygin, A. Meyer
AddVenture, ABRT, Mangrove Capital Partners
MCI Management
Rocket-Internet
TOTAL IN 2012 $340 mln.
TOTAL IN 1st HALF 2013 $154 mln.
50
45
38
30
30
25
15,5
10
6,5
5
~ 55-80
~ 15-20
ДАРИМ ВРЕМЯ ДЛЯ НАСТОЯЩЕГО. ЧЕСТНО. С ЛЮБОВЬЮ. КАК ДЛЯ СЕБЯ.
This research was conducted by Center of Strategic Research «Enter Vision» team: Alexander Prokhorov, Igor Kulyukhin, Zhanna Bogdashina, Vladimir Titov.
Electronic publication by Enter.ru «Retail & online retail in Russia: current statistics 1st - 2nd quarters 2013». Editorial office: 11/10 Ordjonikidze street. Managing editor: Kolotenko Andrei Vladimirovich. Authors: Center of Strategic Research «Enter Vision». Release date: 13.09.2013. Certificate of mass media registration: Эл. №ФС77-48467, date of issue: 06.02.2012. Issued by Federal Service for Supervision in the Sphere of Telecom, Information Technologies and Mass Communications. This research was conducted by «Enter» LLC exclusively for the purpose of informing and designed for private use. Any copying and utilization of materials of this research is welcomed and allowed without written consent upon condition of mentioning Center of Strategic Research «Enter Vision» (CSR Enter Vision, Enter Vision) as a source. All the information presented in this research is collected from publicly available sources. Editorial staff took all possible measures to ensure accuracy and actuality of information provided in this research. Editorial staff do not incur liabilities in case of any economic losses and damages resulted from utilization of materials of this research by third parties. Any additional information can be provided on demand. All trademarks belong to their rights holders and used according to legislation of Russian Federation. Copyright © ООО «Энтер»
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