rv 2014: can we get there from here? first and last miles by whitney pitkanen
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Can We Get There From Here? First and Last Miles FoldnGo Pasadena
Whitney PitkanenSenior Project Manager
CALSTART
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City of PasadenaChanging Expectations
» New Transportation Performance Measures reflect a change in the perspective from which the performance of the transportation system has been viewed » No longer can it be auto-centric and focus on vehicular delay and
speed
» New metrics that reflect the sustainability goals must be balanced across modes» Shorter and fewer vehicles trips become an important measure in
relation to greenhouse gas production.
» The condition of the network for pedestrians and bicyclists becomes a factor in the performance of a multi-modal system» Wider and faster streets are in direct conflict with the quality of
service objectives for pedestrians and bicycles
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City of PasadenaCurrent Guidance
Seven Guiding Principles1. Growth will be targeted to serve
community needs and enhance the quality of life;
2. Change will be harmonized to preserve Pasadena’s historic character and environment;
3. Economic vitality will be promoted to provide jobs, services, revenues and opportunities;
4. Pasadena will be promoted as a healthy family community;
5. Pasadena will be a city where people can circulate without cars;
6. Pasadena will be promoted as a cultural, scientific, corporate, entertainment, and educational center for the region; and
7. Community participation will be a permanent part of achieving a greater city
Mobility Element1. Enhance livability2. Encourage walking, biking, transit, and other
alternatives to motor vehicles3. Create a supportive climate for economic
viability
Elements workingto reduce automobiledependency and use
Mobility substitution- Telecommute/e-Commerce- Dynamic ridesharing- Inter-modal tools
CALSTARTFirst Mile-Last Mile Solutions
Personal small-sizepowered mobilityfor local trips
Closer destinationsTOD /New Urbanism
FoldnGo Pasadena
Goal: to subsidize and motivate commuters to use folding bicycles rather than automobiles as their connections to transit.
Begun in July 2012.
Metrics: aiming for 600 participants by September 2014 to receive subsidy of $220 towards the purchase of a folding bicycle.
490 bikes purchased at close-out of program – July 1, 2014
Participants: bus and rail transit riders who live or work in the City of Pasadena.
Manufacturer: Dahon Models:
1. Eco C7 • MSRP $499 • Program Price $399
2. Speed D7 • MSRP $549• Program Price $439
3. Mariner • MSRP $599 • Program Price $479
Folding Bicycle Models and VendorFolding Bike Models and Discounts
FoldnGo on Facebook 319 “likes”
FoldnGo Facebook “Check-in’s”
FoldnGo Facebook “Check-in’s”
» Administered in September 2013» 166 responses to date
» Demographics» Skew younger
» 60% of participants are between 20-40 years old» ½ between 20-30» ½ between 30-40
» Tend to be highly educated» 50% have a college degree
» 35% have graduate degree
Survey Results
Frequency of Bike/Transit Trips
Majority are connecting with transit 1x or 2x per week
84% connect with light rail over bus
Frequency of Bike Only Trips
Many are riding bike alone very frequently, if not every day
New Transit Users
Other Transit Issues
Bus racks fullBike can be heavyTrain is crowded
(8 bikes in 1 car)
Folding Bike Uses
NoYes
Other uses:(aside from commuting)
• Errands / grocery trips• Touring• Exercise• Fun – recreation
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