s1 2gx 2011 - content management with a custom cms
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Content Management with aCustom CMS
10/28/2011
IntroductionJim Shingler• Lead Technical Architect for Big Lots• Beginning Groovy and Grails – Co-Author• Griffon In Action – Co-Author• Co-Creator of FallME (IOC Container for JavaME)• Grails and Griffon plugin contributor• Speaker
Agenda
• Background• Motivation• Options• Approach
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BACKGROUND
BACKGROUND – WWW.BIGLOTS .COM
Biglots is the nation's largest broadline closeout retailer, Big Lots has the power to negotiate the best deals in the business. We sell a broad range of high-quality, brand-name products, including consumables, seasonal items, furniture, housewares, toys, electronics, home decor, tools and gifts.
BACKGROUND – WWW.BIGLOTS .COM
Lots of Items, over 325KNot all items in all 1400 storesWebsite has to handle this
VERY Dynamic, High frequency of content change.(5-15 Content pushes per week)
BACKGROUND – WWW.BIGLOTS .COM
Business Partner – Marketing
Marketing owns website, sets functional direction, sets functional priorities, responsible for content creation and management.
BACKGROUND – WWW.BIGLOTS .COM
Business Functional Requirements / Objectives
Bring Website development in-houseFaster content creation and
deploymentDo More with Less – previous solutions
was10 people across multiple disciplinesGive Business Partner more controlNo Style, Layout Changes
BACKGROUND – WWW.BIGLOTS .COM
IT Non-Functional Reqs / ObjsMinimize IT Support requiredSupportable by ITMust run on Windows ServersMust use SqlServer DBGive Business Partner tools they
need Java based
BACKGROUND – WWW.BIGLOTS .COM
Dynamic Blurb
Dynamic Menus Based on Depart. and Category
Footer Content Managed
Slide Show Content Managed
Featured Items Content Managed
Widgets / Ads Content Managed
HEADER
Advertisement Slide Show
Advertisements
Featured Items
Footer
Static Menu
Menu
Dept / Categ
ory
Blurb
BACKGROUND – WWW.BIGLOTS .COM
Dynamic Blurb
Dynamic Menus Based on Depart. and Category
Footer Content Managed
Slide Show Content Managed
Featured Items Content Managed
Widgets / Ads Content Managed
BACKGROUND – WWW.BIGLOTS .COM
Department Overview
Dynamic Menus Based on Depart. & Categories
Categories
Adverts.Dynamic by Page
BACKGROUND – WWW.BIGLOTS .COM
Category Items
BACKGROUND – WWW.BIGLOTS .COM
Item Details
Related Items
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MOTIVATIONS
MOTIVATION
Make it easy for Business Partner to create and maintain content
MANAGED CONTENT REQUIREMENTS
DepartmentsCategories ItemsAdsBlurbsFootersMediaPrices
MANAGED CONTENT REQUIREMENTS
5-15 Content releases / pushes per weekMust support development of multiple
content release at same time Date Driven
Dept, Cat, Item, Ads, Price, Media, . . . Approval WorkflowTime Machine - view site “AsOf”Maintain the product / item hierarchy
MANAGED CONTENT REQUIREMENTS
Store based Restrictions – Ads, Items, Depts (Not all items in all stores)
Membership Level RestrictionsAds restricted by Rewards Club Membership Level
Multiple Media Types Pics, Videos, . . .
MANAGED CONTENT REQUIREMENTS
Support SEO (Search Engine Optimization)<a href="/browse/halloween/candy-party-
supplies"><title>BigLots.com - Hot Deals …<meta name="keywords" …<meta name="description“ …<img alt="Tell Me More“<img … title="Oct 12-18 online ad"/>
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OPTIONS
OPTIONS
Drupal – PHP Joomla - JavaAlfresco - JavaWeeceem – Grails / GroovyBuild Own – Grails / Groovy
OPTIONS
Consistent PatternHigh Learning CurveDifficult to integrateDidn’t meet major functional
requirementsStill have to build major components
OPTIONS
Build OwnNeed to maintain product hierarchy and
additional data.CMS just requires a couple of additional
fields, view templates and processes.
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APPROACH
APPROACH – ENTITY MODEL
Core Product
Structure
BACKGROUND – WWW.BIGLOTS .COM
Dynamic Blurb
Dynamic Menus Based on Depart. and Category
Footer Content Managed
Slide Show Content Managed
Featured Items Content Managed
Widgets / Ads Content Managed
HEADER
Advertisement Slide Show
Advertisements
Featured Items
Footer
Static Menu
Menu
Dept / Categ
ory
Blurb
BACKGROUND – WWW.BIGLOTS .COM
Dynamic Blurb
Dynamic Menus Based on Depart. and Category
Footer Content Managed
Slide Show Content Managed
Featured Items Content Managed
Widgets / Ads Content Managed
APPROACH – ENTITY MODELAd, Dept, &
Item are restricted by
Store
APPROACH – ENTITY MODEL
Ad, Dept, Cat, Item have media associated with them
APPROACH – ENTITY MODEL
Ad, Dept, Cat, Item have work flow statuses. Is the change approved?
APPROACH – ENTITY MODELDifferent Ads depending on club membership
APPROACH – ENTITY MODEL
General Content, Footer, Aisle by Aisle, . . .
APPROACH
Create Admin function for Mkt – ThorProtect access to ThorApprove content changesPromote Content Changes
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APPROACHC R E ATE AD MIN FU NC TIO N FO R
MKT – TH O R
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APPROACHPRO TE C T AC C E S S TO TH O R
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APPROACHAPPRO VE C O NTE N T C H ANG E S
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APPROACHPRO MO TE C O NTE N T
C H AN G E S
Staging
Prod
Business Partner Promotes Content to
Production
Promote based upon workflow status and last
change date
Streamed as JSON to Controller in production
APPROACH
Object / Entity ModelTemplatesTag Libs
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LET’S LOOK AT A PROTOTYPE(CODE )
Q & A DIS CUS S ION
Question and Answer
Discussion
@JShinglerhttp://www.linkedin.com/in/jimshingler
http://jshingler.blogspot.com/ShinglerJim at gmail.com
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Thank You
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