sa toolkit ppt
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Activity Centre Performance Measurement Toolkit
PCA ‘Making Density Work’ Forum
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Do you enjoy centres like this?
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Or this?
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Question:
How do we plan for vibrant centres that are not all competing for the same diminishing retail
catchment?
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Divers
ity
Inte
nsity
Emplo
ymen
t
Acces
sibilit
y
Econo
mic
Quality
Amen
ity
Mob
ility
Safet
y
Urban
For
m
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
10.00
7.75
6.806.50
7.00 7.017.40
6.30
8.108.30
7.50
Hutt St, Adelaide
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Toolkit Developed to assist
planning move away from retail floorspace caps
Metrics form part of WA State Planning Policy Activity Centres for Perth & Peel
Used by local government for Local Commercial and Activity Centre Strategies (LCACS) Used by centre owners to
obtain approval for redevelopment/expansion – but also seeing commercial benefits
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Hutt Street, Adelaide
Economic Sustainability: 7.01 out of 10
Urban Form: 7.50 out of 10
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Activity Intensity
Metrics: Residential density Employment density
Average Mainstreet
Claremont
Balmain
Fitzroy
Subiaco
Hutt St
0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00
6.80
4.80
6.20
7.70
7.60
6.80
Intensity
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Activity Diversity
Average Mainstreet
Claremont
Balmain
Fitzroy
Subiaco
Hutt St
0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00
7.75
6.25
8.00
7.30
7.90
7.75
Diversity
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Employment
Average Mainstreet
Claremont
Balmain
Fitzroy
Subiaco
Hutt St
0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00
6.75
5.50
6.75
7.75
9.50
6.50
Employment
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Accessibility
Average Mainstreet
Claremont
Balmain
Fitzroy
Subiaco
Hutt St
0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00
8.25
7.25
6.50
8.25
8.25
7.00
Accessibility
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Urban Quality
Average Mainstreet
Claremont
Balmain
Subiaco
Hutt St
0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00
5.83
8.30
7.20
5.80
7.40
Quality
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Urban Amenity
Average Mainstreet
Claremont
Balmain
Subiaco
Hutt St
0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00
7.19
6.70
6.60
8.30
6.30
Amenity
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Mobility
Average Mainstreet
Claremont
Balmain
Subiaco
Hutt St
0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00
7.86
7.50
8.10
6.90
8.10
Mobility
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Safety
Average Mainstreet
Claremont
Balmain
Subiaco
Hutt St
0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00
7.34
8.50
8.30
7.40
8.30
Safety
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Claremont Balmain Subiaco Hutt St0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
10.00
5.95
6.86
8.31
7.01
7.757.55
7.10
7.50
Economic
Urban Form
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Why are these metrics useful?
Economic metrics relate to the number and diversity of users, and their ability to utilise the centre
Urban form metrics relate to attractiveness of centre to users - visitors, residents or businesses
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‘Place Counts’Mobile App
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Method of Use
1. Count physical features (using toolkit metrics)
2. Assess user feelings about place (using iPad/iPhone)
3. Analyse how well public feeling correlates with investment in physical features
4. Plan and make changes to physical environment to maximise benefit to the public
5. Collect user feedback again to verify the benefits of the changes
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Quality Dimension
Mobility Dimension
Safety Dimension
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Benefits Continuous source of user feedback Direct public input rather than use of “experts” Cheaper than intercept surveys Matches physical investment with public experience
Investment in CCTV Feeling of Safety
Investment in awnings Feeling of Comfort
Investment in bike paths Feeling of Convenience
Q
$
Return on Investment
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Common goal of successful centres
Centres are more sustainable, active and utilised, and therefore more successful
Greater commercial revenue, better places, greater labour productivity, uplift in property values, greater employment self-sufficiency
More efficient and effective urban form Goal shared by all of us
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Who Problem Solution
Everyone Decision-making without an evidence base
Create a database of centre assessments using a consistent set of metrics
Aspire to be like successful example centres but not sure how
Learn lessons and implement actions from other cities and centres through national benchmarking
Precinct Association
Witness the day-to-day issues but lack control over the big picture
Get better informed through centre assessment - to take action in areas of control, and influence decision making
Centre OwnerNeed approval to redevelop but don’t know how to demonstrate wider benefits of the proposal
Assess the current centre, and assess how the DA will affect future performance against each metric
How can we use this analysis?
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Who Problem Solution
Planning Authority
Want to maximise the potential of urban development and infrastructure investment but lack criteria for decision-making
Assess the current centre, and assess how the masterplan will affect future performance against each metric
Local Government
Caught between state government policy and targets, and private sector development pressures.
Measure the performance of each centre in the LGA network to determine their role & vision within a Local Activity Centre Strategy
State Government
Need to focus resources and set sub-regional targets without knowledge of individual centre performance
Assess highest performing and most economically valuable centres and fund infrastructure to maximise their wider economic and social impact
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In Conclusion
Common goal is to create successful, interesting, accessible centres
Different tools and levers available Common starting point is consistent measurement Trialling Place Counts – see us after for details
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