safeguard case study

SAFEGUARD is the no.1 anti bacterial soap world wide, safeguard is designed to provide excellent germ protection for the whole family

The soap launched in 1995 in Pakistan and set new standards for defining “Health & Hygiene”

It provides germs protection for twice as long as ordinary soap making it the doctors no. 1 choice throughout the world.

An ordinary Pack= Rs. 33/- (115 gm)

Provides both germ removal and deodorant protection….

3- bar extra pack… Rs. 90 (Economy Pack)

Its prices are revised as per the variation in cost prices by their producers.

ABOVE THE LINE

BELOW THE LINE

Message reached by Advertisement, Signboards effecting the sales and their revenues.

Self Campaign, Company’s posters and banners which have a direct link to the Customers.

Kids… Are you with me… !!!!!

USP-Unique Selling PropositionOrdinary soap only offers aspect of beauty regardless of the concern

for hygienic body care.

Healthy skin gives freedom from both i.e. :germs and the use of natural extracts.