sales promotion: are matahari coupons effective?
Post on 13-Jul-2015
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Ika Mayang Ramadhaningrum / 344163
Ilham Akbar Sinantara / 350081
Nabila Sheba / 350353
Wildan Aprian Wiharsanto / 342774
Retailer of apparel, accessories, beauty products and homeware that targets fashion conscious, value-minded consumers.
In the first quarter of 2008, › 79 toserbas,
› 38 hypermarkets,
› 31 supermarkets,
› 46 pharmacies,
› and more than 88 family entertainments in more than 50 cities all over Indonesia.
Was ran by PT. Matahari Putra Prima
In 2009, Matahari became a separate entity from PT Matahari Putra Prima Tbk (MPP), and was renamed PT Matahari Department Store Tbk (Matahari)
Asia Color Company Limited and CVC Capital Partners (together “CVC Asia Fund III”), became the majority shareholder of Matahari in April 2010.
Matahari’s IPO was a success: On March 3, 2014, Asia Color Company held 11.2% of Matahari’s shares, PT Multipolar Tbk held 20.5% of Matahari’s shares and the public, including new shareholders, had a shareholding of 65.4%.
Description: consists of short-term incentives
to encourage the purchase or sales of a
product or service. Whereas advertising
offers reasons to buy a product or service,
sales promotion offers reasons to buy now.
Sales promotion are varied
1. Free gifts
2. Discounted prices
3. Joint promotions
4. Free samples
5. Vouchers and Coupons
6. Competitions and prize draws
7. Cause-related and fair-trade
8. Finance deals
Goods can be very effective if it is on
secondary goods which can be
elaborated with the price and
promotion.
It would be better than having coupon
on tertiary goods that people tend to
buy it later.
Putting coupon up on the newspaper is very high at cost.
Display Ads – KoranSindoInside Page, ( BW ) = Rp. 58.800 / mmk
Page 1, ( FC ) = Rp. 147.000 / mmk
Page 3, ( FC ) = Rp. 93.500 / mmk
Page 5, ( FC ) = Rp. 93.500 / mmk
Page 7, ( FC ) = Rp. 91.500 / mmk
Inside Page, ( FC ) = Rp. 88.900 / mmk
Technological Environment
Effective to attract potential buyers? Do
people today still read newspaper? Not recigniable. Technology era people update
news from phone.
Lifestyle
Consumers in Indonesia putting prestige as
important motive
Why do people feel ashamed to use
coupons for shopping?
Actually there are some reasons behind it,
one of them is because people in
Indonesia do not want to be called "poor
consumers", which means that the level of
prestige of Indonesian people is quite high.
Mobile coupon is cheaper than paper/printed coupon
Can be created and sent in minutes
It makes people easy because no need tpcarry the paper coupon
People tend to be more focus on their gadgets these days
Printed coupon is not prestige, people shame to carry paper coupon, but if just uaing mobile coupon (using their smart phones) they're feel more confident
http://pasangiklankoran.net/harga-
pasang-iklan-koran-sindo/
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