salesforce platform: the fastest path to build connected apps

Salesforce Platform:

The Fastest Path to Building Connected Apps

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@scottiholden

in/scottiholden

Scott Holden

VP, Platform Marketing

Apps are revolutionizing every industry

Mobile is driving adoption and engagement

Social is the new normal

Become a Customer Company: Build Connected Apps with Salesforce Platform

Most Companies Can’t Execute on Ideas Fast Enough

Ide

as

Time

Current IT Capacity

Business Ideas The Growing

$1 Trillion*

“IT Debt Gap”

Source: Gartner “DevOps Step One: Assessing Your IT Infrastructure and Operations Technical Debt,”

6.22.12

It Takes Too Long to Build Apps on Legacy

Platforms

Idea

buy &

setup

hardware

install

complex

software

define user

access

build & test

security

make it

mobile &

social

setup

reporting &

analytics

build

app

App

Salesforce Platform is the Fastest Path from Idea to

App

App Idea

build

app

Idea

buy &

setup

hardware

install

complex

software

define user

access

build & test

security

make it

mobile &

social

setup

reporting &

analytics

build

app

App

The fastest path from idea to app

Salesforce Platform: Loved by Developers AND Business Users

Develop, package and instantly deploy

apps

Access rich APIs and frameworks

Code in your favorite language:

Ruby, Java, Apex

Add fields, design layouts, and manage users with

clicks, not code

Point-and-click workflow & business logic

Drag-and-drop reports and dashboards

Business Analysts Developers

The World’s #1 Cloud Platform for Building Apps

Proven Leader Customer Success Trusted Platform

#1 PaaS for Developers

#1 PaaS for Business Experts

#1 PaaS for ISVs

40% Market Share

Leading Cloud Platform

1 Million + Developers

3 Million+ apps

1.7 Million+ installs on AppExchange

All Major Certifications

1 Billion transactions/day

50% of transactions via API

Legacy Technologies Are Getting in the Way of

Innovation

Missed

Opportunitie

s

Silos of

Data

Desktop

Only Apps

Static

Intranets

Manual

Processes

Stale

Customer

Experiences

Top Five Ways to Innovate with Salesforce Platform

Automate Business

Process

Make Your Intranet

Social

Make Every App

Mobile

Unlock Back Office

Data

Launch Engaging

Marketing Apps Fast

The fastest path from idea to app

Zimmer Engages Doctors with Product Catalog App

Orthopedic device reps show surgeons key surgical content in operating room

Reps access customer information and demo how medical devices function

Integrates with SAP to deliver real time, global order visibility

Compliance with strict legal and regulatory guidelines

Virgin America Connects Every Employees With a Social

Intranet Branded social intranet accessible through mobile devices

Key business metrics customized for each ‘teammate’

Chatter collaboration for every department

Line of business admins update content in real-time

Shawna Wolverton

Senior Director, Platform Product Management

DEMONSTRATION

John Harley

National Training Manager

Q&A

Shawna Wolverton

Senior Director,

Product Management

Scott Holden

VP, Platform

Marketing

John Harley

National Training

Manager

With thanks to our sponsors

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