sally reynolds - atit - steering a safe path through the social media minefield

Improving Internet strategies and maximizing the social media presence of LLP projects

This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu

Steering a Safe Path through the social media minefield – Training and Support for

European Project Managers Sally Reynolds, ATiT, Belgium

• About the project • Usage of Social Media and

Internet in Lifelong Learning Projects

• Good practice from existing projects

• Project service offer• Issues and Recommendations

2 year KA2 Lifelong Learning Project - 2012-2013Partnership:•University Luxembourg•Web2Learn, Greece•P.A.U Education•Coventry University Enterprises, UK•Pixel, Italy•ATiT, Belgium

User Need analysis:•Initial research in 2010 - online questionnaire addressed to LLP project teams •Out of 289 LLP projects selected for funding in 2010 - focused on a random sample of 150.

Ju-Youn SONG University of Luxembourg & Katerina ZOUROU Web2Learn, Greece

CategorisationConole & Alevizou (2010)

• Social networking sites; (i.e. Facebook, LinkedIn, Ning)• Blogs• Microblogging tools; (i.e. Twitter)• Presentation repositories (i.e. Slideshare)• Video sharing tools; (i.e. YouTube, Vimeo)• Social bookmarking applications; (i.e. Diigo, del.ici.ous)• Web 2.0 picture repositories (i.e. Picasa, Flickr)• RSS feed (allowing users to receive messages on their

RSS aggregator, i.e. Google reader)

Categorisation

• shared web 2.0 public libraries (i.e. ObjectSpot, Mendeley)

Features enhancing social media presence • easy sharing and bookmarking services (e.g. the “Add

this” button) allowing users to share a static page through web 2.0 tools

• feed embedded in the website enabling content flow from social media applications (i.e. from Twitter, Flickr).

139 out of 150 projects

Website

47 projects out of 150Facebook 43

LinkedIn 8Ning 2

Social Networking Sites

23 projects with a Twitter account

http://www.scoop.it/t/iwbs-language-teaching

https://www.facebook.com/aplanetproject

http://www.linkedin.com/groups?gid=3960155&trk=vsrp_groups_res_name&trkInfo=VSRPsearchId

%3A16166931371210388490%2CVSRPtargetId%3A3960155%2CVSRPcmpt%3Aprimary

https://twitter.com/languages_web2

http://www.rec-all.info/

Service ofer

Services:15 Video Showcases8 Video Tutorials3 handbookshelpdesk

http://www.web2llp.eu/home

Service ofer

Training:Face-to-facePilot course10 Course Italian •10 Course French •10 Course English

http://www.web2llp.eu/training/online

Issues and Recommendations

• Importance of a web strategy from the start – recognise that Social Media goes beyond ‘importing’ dissemination methods and messages into a new media, it’s a tool for dialogue with NEW methods and new messages.

Issues and Recommendations

• Importance of a web strategy• Project identity vs. topic or area of expertise

Issues and Recommendations

• Importance of a web strategy• Project identity vs topic or area of expertise• Responsibility and ownership with the

project team

Issues and Recommendations

• Importance of a web strategy• Project identity vs topic or area of expertise• Responsibility and ownership• Sustainability – own channels vs active

engagement in existing channels

Issues and Recommendations

• Importance of a web strategy• Project identity vs topic or area of expertise• Responsibility and ownership• Sustainability – own channels vs active

engagement in existing channels• Numbers and expectations – by partners, by

the EC

Issues and Recommendations

• Importance of a web strategy• Project identity vs topic or area of expertise• Responsibility and ownership• Sustainability – own channels vs active

engagement in existing channels• Numbers and expectations – by partners, by

the EC• Dealing with limited resources

For more information

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http://www.web2llp.eu

http://www.slideshare.net/Web2LLP

sally.reynolds@atit.be

Thank you!