sam adams ugly sweater 5k
Post on 15-Apr-2017
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Sam Adams Ugly Sweater 5K
Denton, TX
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Zone Zero!
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Let’s Get Ugly!• About 150
participants on a Wednesday Night!
• “Well above average participants for this time of year”-Denton Running Club President
• Future Opps: Turkey Trot, St. Patrick’s Day, National Running Day
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Over 75 Canned Good and Toy Donations
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What was on Draft?• Boston Lager• Winter Lager• Jolly Traveler• Rebel
Grapefruit • Angry
Orchard• Sampled over
100 people!
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Winners!• Received gift
baskets including the following:
• Ugly Sweater Vest• Merry Maker• Perfect Pint Glass• Keychains• Sampler 6 pack• Koozie
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They just get Uglier and Uglier!
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Wholesaler InvolvementAttendance• 2 On Premise
Account managers• Operations
Manager• 2 Off Premise
Account managers • 1 Off Premise
Merchandiser
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