sample results of spss correlation

A brief Presentation

*Comparison of Results w.r.t Variables

*Comparison of Social InfluenceFor Ordinal-Ordinal Variables:

We use Spearman’s rho not Pearson's r to find correlation between two ordinal variables.

For Ordinal- Nominal Variables:

We use Chi-Square test to find correlation between a nominal and an ordinal variables

*Comparison of Social Influence*Pearson (before)

*Spearman (Now)

*Comparison of Personal Innovativeness

*Pearson (before)

*Spearman (Now)

*Comparison of Triability*Pearson

(before)

*Spearman (Now)

*Comparison of Price

*Pearson (before)

*Spearman (Now)

*Comparison of Demographic Variables

As Demographic variables are nominal and Others are ordinal so here we use chi-square test.

If “Asymp.Sig(p-value)<=0.05 (5%) then we accept the strong correlation between two variables.

Triability and PI_Social related with gender

*Comparison of Gender (Before)

*Comparison of Gender (Now)

Triability related with gender

*Comparison of Education (Before)

price high budget related with gender

*Comparison of Education (Now)

Social infulence due to friend and family and price high budget related with gender

*Comparison of Age (Before)

Nothing is related with age

*Comparison of Age (Now)

PI_1_Curious & Price_1_value are related with age

*Comparison of City (Before)

SI_2_Presis related with city

*Comparison of City (Now)

Price_2_High_Budgetis related with city