sample size 10,000 regular poker players each wave. prepared by poker players research ltd....
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Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
EXAMPLES OF TOPLINE TRENDS AND PROFILES
The first slides show trends in the total number of people playing poker over a three year period:-Slides 2-3 Any Type of PokerSlides 4-5 Online Poker for moneySlides 6-7 Online Poker for money “at least once a week”Slides 8-9 Online Poker for money “almost every day”
On each slide the two percentage change columns compare:-Firstly, May ’08 to the market’s low point in Jan ‘07Secondly, May ’08 to the market’s high point in Sept ‘06
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
Playing Poker At All At Least Once A Month
41.8
58.2
Sep-06
U.S.
Non U.S.42.4
57.6
Jan-07
45.0
55.0
May-08
39.2m 39.7m41.8m
Total number of players - Trends
+5.3%
+0.6%
+11.8%
(+6.6%)
(+0.8%)
(+14.8%)
’08 v ‘07
(’08 v ’06)
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
Playing Poker At All At Least Once A Month
28.6
71.4
Sep-06
Male
Female
29.3
70.7
Jan-07
33.2
66.8
May-08
39.2m 39.7m41.8m
Total number of players - Trends
+5.3%
n/c
+19.4%
(+6.6%)
(n/c)
(+23.4%)
’08 v ‘07
(’08 v ’06)
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
Playing Online Poker For Real Money At All
40,8
59,2
Sept-06
U.S.
NonU.S.
17.8m
15.2m
20.0m
Total number of players - Trends
+31.3%
+33.6%
+29.3%
(+12.4%)
(+8.5%)
(+18.0%)
Jan-07
57.2
43.7
56.3
42.8
May-08
• The large number of new players in the last year has produced substantial growth in thetotal number of online money players.
• Total number of players is up 31.3% on the market's low point in Jan 07 and up 12.4% on its high point in Sept 06 (just before U.S. legislation).
• Most of these new players, however, are, so far, very light players (especially the new female players) with fewer playing every week and even fewer playing every day.
• This means that in "volume" terms the market is still well down on its peak of Sept 06 (see subsequent charts) but the potential for volume growth over the next year looks strong.
’08 v ‘07(’08 v ’06)
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
Playing Online Poker For Real Money At All
23.7
76.3
Sep-06
Male
Female
17.8m
15.2m
20.0m
Total number of players - Trends
+31.3%
+27.2%
+44.8%
(+12.4%)
(+8.5%)
(+24.9%)
Jan-07
73.7
23.9
76.1
26.3
May-08
’08 v ‘07(’08 v ’06)
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
Playing Online Poker For Real Money At Least Once A Week
Playing Poker For Real Money “Almost Every Day”
45.5
54.5
Sep-06
U.S.
Non U.S. 50.8
49.2
Jan-07
46.1
53.9
May-08
9.8m
7.9m
9.5m
Total number of players - Trends
+32%
+9%
(-4%)
(-2%)
+21%(-3%)
’08 v ‘07(’08 v ’06)
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
Playing Online Poker For Real Money At Least Once A Week
21.9
78.1
Sep-06
Male
Female
20.6
79.4
Jan-07
24.8
75.2
May-08
9.8m
7.9m
9.5m
Total number of players - Trends
+14%
+44%
(-7%)
(+9%)
+21%(-3%)
’08 v ‘07(’08 v ’06)
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
Playing Online Poker For Real Money “Almost Every Day”
40.5
59.5
Sep-06
U.S.
Non U.S.
44.7
55.3
Jan-07
41.4
58.6
May-08
4.6m
3.3m
3.9m
Total number of players - Trends
+18%
+25%
+10%
(-15%)
(-17%)
(-13%)
’08 v ‘07(’08 v ’06)
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
Playing Poker For Real Money “Almost Every Day”
21.0
79.0
Sep-06
Male
Female
21.2
78.8
Jan-07
23.8
76.2
May-08
4.6m
3.3m
3.9m
Total number of players - Trends
+18%
+14%
+32%
(-15%)
(-17%)
(-4%)
’08 v ‘07(’08 v ’06)
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
EXAMPLES OF DATA FROM 2007
The following slides are from the wave of research conducted in January 2007.
They provide a ‘static’ picture of the market at that time
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
12.2 12.0
4.8 7.74.9
3.95.8 5.36.4 5.2
8.2 9.6
57.6 56.3
Profile Of Players By Region
Number Of Players 39.7m(100%)
15.2m(38.3%)
Total Regular Poker Players
Online players For Real Money
U.S.
U.K.GermanyCanada
France
Scandinavia
All Other Regions
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
Total U.S. Total nonU.S.
Total Male TotalFemale
Percentage Of Population Playing Poker Regularly (At Least Once A Month)
Total All Countries
6.8%
10.1%
4.7%
9.8%
3.9%
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COMPercentage Of Population That Are Regular Poker Players (Playing At
Least Once A Month) By Country
Total A
ll
Countries
6.8%
13.4%
8.3%
10.1% 9.7%9.1%
7.7%
6.9% 6.6%
5.1%
3.9%3.5% 3.4% 3.2% 2.9% 2.7%
2.3% 2.2%
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COMNumber Of Regular Poker Players (Playing At Least Once A Month)
By Country
22.8m
1.1m1.1m
2.3m
1.7m
2.6m
3.2m
1.1m0.9m 0.9m
0.4m 0.3m 0.3m 0.3m 0.3m 0.2m 0.2m
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
29.323.9
70.776.1
Male
Female
Profile Of Players By Gender
Number Of Players 39.7m(100%)
15.2m(38.3%)
Total Regular Poker Players
Online players For Real Money
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
18.911.9
31.5
29.7
49.758.4
18-34
35-54
55+
Profile Of Players By Age
Number Of Players 39.7m(100%)
15.2m(38.3%)
Total Regular Poker Players
Online players For Real Money
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
Online PokerFor Real
Money At All
Online PokerFor RealMoney At
Least Once AMonth
Poker InCasinos At All
Poker InCasinos'Monthly'
Poker InClubs At All
Poker InClubs
'Monthly'
Home GamesFor RealMoney
Percentage Of Regular Poker Players Who Play Each Activity
Total All Regions (Overall Penetration Of Regular Poker Players = 6.8%)
38.3%
35.3%
22.5%
33.5%
2.9%
15.8%
5.7%
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
Online PokerFor Real Money
At All
Online PokerFor Real MoneyAt Least Once
A Month
Poker InCasinos At All
Poker InCasinos'Monthly'
Poker In ClubsAt All
Poker In Clubs'Monthly'
Home GamesFor Real Money
Percentage Of Regular Poker Players Who Play Each Activity
U.S. (Overall Penetration Of Regular Poker Players = 10.1%)
37.5%
41.3%
20.1%
40.8%
3.7%
15.3%
5.6%
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
Online PokerFor Real
Money At All
Online PokerFor RealMoney At
Least Once AMonth
Poker InCasinos At All
Poker InCasinos'Monthly'
Poker InClubs At All
Poker InClubs
'Monthly'
Home GamesFor RealMoney
Percentage Of Regular Poker Players Who Play Each Activity
All Non U.S. Regions (Overall Penetration Of Regular Poker Players = 4.7%)
39.5%
27.4%25.5%
23.4%
1.6%
16.4%
5.9%
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
Base : All Respondents playing online poker for real money
Have you played poker in any casino card room in the last year?
Region
76
24
Yes
No76 74 77 75 72
8075
24 26 23 25 2820
25
US Canada UK France Germany Scandinavia OtherTotal
Number of Unweighted Respondents in the chart = 3536
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
Number of Unweighted Respondents in the chart = 3536
When you travel to a destination to play poker, how important is the card room to your choice of where to stay?
Region
Base : All respondents who play poker in casino card rooms
26
17
24
20
12Very important
Important
It's a factor butother things aremore important
It's only a smallfactor
It's not importantat all
2533
2631
25
39
22
17
17
129
11
20
23
24
21
34 32
15
25
20
2120
1521
36
12
22
138
137
135
13
US Canada UK France Germany Scandinavia OtherTotal
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
38.3 37.5 39.5
36.9 41.730.3
24.8 20.830.2
Never PlayOnline
Only Play Online'Just For Fun'
Play Online ForReal Money
Profile Of Online Play Of Regular Poker Players (Defined As Playing At Least Once A Month)
Number Of Players 39.7m 16.8m22.8m
Total U.S. Non U.S.
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
32.5 29.5
51
26 30 30.1
61.1
28.4
13.411.8
17.2
14.815.1 18.8
19.3
13.8
54.1 58.7
31.8
59.2 54.9 61.1
19.6
57.8
Do Not PlayOnline For RealMoney And HaveNo Plans To Do So
Certain Or LikelyTo Start PlayingOnline For RealMoney
Currently Play Online For RealMoney
Percentage Of Regular Players Who Say They Are Certain Or Likely To Start Playing Online For Real money Within The Next Six Months
Number Of Players 39.7m 1.9m22.8m
Total U.S. France
3.2m 2.6m 2.3m 1.7m 5.2m
GermanyU.K. Canada Scandinavia All Other Regions
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
45 49
45 43
10 9
MaleFemale
Do you play on only one site or do you play regularly on more than one site?
46 46 44
45 4243
8 11 13
18-34 35-54 55+
Sex Age
Base : All Respondents playing online poker for real money
46
44
10
Total
Number of Unweighted Respondents in the chart = 3290
Only play on one site
Play mainly on one site but sometimes on another
Play regularly on more than one site
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
45 49
2524
19 17
11 10
Male Female
How many different sites do you play on regularly?
46 46 44
24 25 28
19 19 18
11 11 10
18-34 35-54 55+
Sex Age
46
24
19
11
Total
Number of Unweighted Respondents in the chart = 3290
Base : All Respondents playing online poker for real money
More than four
Three
Play on only one site
Two
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
14 11 12 12 914
15
9
2013
10
11
4
4
27
53
6
3
8
2
4
7
9
4
6
37
7
9
15
7
14 21 10
20
3118
21
2526
23 2327 28
19 22
15
13
23
9
12
22
24
US UKCanadaTotal France
Base : All Respondents playing online poker for real money
Which would be the single biggest thing that could tempt you away to make another site your main site?
If I found a place where it was easier to win
Germany Scandinavia Other
Region
13
12
45
8
12
23
23
If they offered better bonuses
If they offered more free rolls
If they offered an easier way to make deposits / withdrawals
If they had a lower rake
If they could make sure I never got disconnected
Other
Nothing
Number of Unweighted Respondents in the chart = 3290
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
816
21
24
37
30
1815
9 8
7 7
Male Female
When you play online poker for real money, how long on average do you play for each time?
10 10 13
21 20
29
35 36
32
18 16
13
9 97
7 8 5
18-34 35-54 55+
Sex Age
Base : All Respondents playing online poker for real money
10
22
35
17
9
7
Total
Number of Unweighted Respondents in the chart = 3290
Less than an hour
1 hour
2 hours
3 hours
4 hours
More than 4 hours
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
103
1914
410
9
8
9
7
5
10
9
15
10
10
15
18
13 17
22
18
11
1514 10
15
19
21
10
23
16
1621
18
20
22
32
10 11
26
16
7
8
14
11
18
20
21
US UKCanadaTotal France
Base : All Respondents playing online poker for real money
Number of Unweighted Respondents in the chart = 3290
Germany Scandinavia Other
Region
9
9
12
14
14
21
22
Which type of game do you play the most often?
Sit & Go Tournaments
Limit Cash Games
No Limit Cash Games
Multi Table Tournaments
Freeroll Tournaments
Pot Limit Cash Games
Other
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
3 37 9
2427
4744
19 17
Male Female
Agreement with I prefer ‘Real World Poker’ but Online Poker is more convenient / always available?
3 2 3
8 8 7
23 27 26
4645 48
20 18 17
18-34 35-54 55+
Sex Age
38
25
46
19
Total
Base : All Respondents playing online poker for real money
Number of Unweighted Respondents in the chart = 3290
Agree Strongly
Agree
Neither Agree nor Disagree
Strongly Disagree
Disagree
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COMEffect Of U.S. Legislation On U.S. Online Real Money Players As Of End Of
January 2007
34%
22%
15%
10%
16%
5% 5%
11% 12% 11%
Has Had No Effect
Have Stopped Playing
Completely
Stopped For The Moment But Will Find A Way
Has Made Me Switch Sites
Has Made
Me Play Less
Has Made Me Change
Deposit / Withdrawal
Methods
Might Make Me Switch Sites
Might Make Me
Play Less
Might Make Me Change
Deposit / Withdrawal
Methods
Might Make Me
Stop Altogether
Total number of Unweighted Respondents in the chart = 1711
Base : All Respondents playing online poker for real money living in the U.S.
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
65
22
6
7
What Effect Had The U.S. Legislation Had On Players In All Other Regions Outside U.S. as of January 2007?
All Non U.S. Regions
Has Made Me Play Less (Because The Games Aren’t As Good)
Has Made Me Change Sites(Because Old Site Not So Good Without U.S. Players)
No Effect Yet But Might Make Me Change Sites Soon
No Effect / Not Aware
Base : All Respondents playing online poker for real money living outside the U.S.
Total number of Unweighted Respondents in the chart = 1579
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COMHow often do you also bet online with real money on these activities?
72
8392
7983
757481
67
7
6
4
87
78
8
11
12
72
97
1112
9
17
94243
7625
Other sportsbettingHorse RacingBackgammonBingo
OnlineScratchcards
OnlineLotteriesOnline SlotsRouletteBlackjack
Base : All Respondents playing online poker for real money
Number of Unweighted Respondents in the chart = 3290
Most weeks / Most days
Sometimes
Rarely
Never
Jan 2007
Prepared by Poker Players Research Ltd. Sample size 10,000 regular poker players each wave.
WWW.POKERPLAYERSRESEARCH.COM
This presentation is just a snapshot of the information that is available.
Extensive further detail can be provided in both tabular and charted form.
Research for each wave is conducted on a representative sample of 10,000 regular poker players.
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