sap / past&present&future markus hilken managing director, sap labs hungary elte, march 2015

SAP / Past&Present&Future

Markus HilkenManaging Director, SAP Labs Hungary ELTE, March 2015

SAPPast&Present&Future

Markus HilkenManaging Director, SAP Labs Hungary 3rd March 2015 @ ELTE

In 1972, five entrepreneurs had a vision for the business potential of technology.

Now 43 years and 250,000 customers stronger, we’re just getting started. Building on a track record of innovation and a vision proven true throughout every economic and IT shift, now more than ever, SAP is fueled by the pioneering spirit that inspired its founders to continually transform the IT industry.

A belief that “real-time” data processing can help bring people closer to business intelligence A dedication to innovation and an entrepreneurial spirit that enable SAP to continually push what’s technically possible And an early commitment to collaboration and co-creating solutions with our customers

A 43-year History of Innovation

Systems, Applications & Products in Data ProcessingSysteme, Anwendungen und Produkte in der Datenverarbeitung

Plattner | Tschira | Wellenreuther | Hopp | Hector

74% of the world’s transaction revenue touches an SAP system.

Our customers produce more than

77% of theworld’s beer.

Our customers fly more

than 1.7 billion of the world’s passengers.

SAP powers analytics that track more than

6 billion U.S. stock trades per day to identify fraud and protect investors.

The world runs

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 7

Full Flexibility

SAP S/4HANA – Technical & business values

Reduced Data Footprint Higher Throughput

FI Postings Customers ProductsProfit

CentersSuppliers

FI Postings Customers ProductsProfit

CentersSuppliers

ON-THE-FLYAGGREGATION

ERP on anyDB

ERP on HANA

7.1 TB 1.8 TB 0.8 TB 0.5 TB ACTUALS

S4HANA(estimate)

No Indices

No Aggregates

No Redundancy

ERP on anyDB

S4HANA(estimate)

3 1

Enterprise Software for Big Data and Cloud

15DAYS

SAP Closing consolidates results from 251 locations in 70 countries and 7.1 TB of data created by 67,000 users

5DAYS

CLOSINGW/O HANA

CLOSINGWITH HANA

SAP is the fastest closing DAX company thanks to S/4HANA

The Future is here TODAY !

10© 2015 SAP SE or an SAP affiliate company. All rights reserved.

The Internet

Things

Things

Things

50 Billion Things by 2020?$of Things!

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Harley Davidson – enabling responsive manufacturing with SAP Connected Plant

Reduced lead time to produce customized

motorbikes from 21-day cycle to 6 hours!

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Early Adopters Drive Value with Internet of Things

IoT Value Potential

2% lower cost-to-sales ratios enabled by automatic checkout at supermarket

22% Potential margin impact through supply

chain efficiencies and targeted marketing

$16.6M Estimated savings for fashion retailer ASOS in

first year using warehouse automation

Source: Morgan Stanley

Connected CarsBMW is working on the future of the connected car by integrating vehicle-

related services into automobiles.

Personalized marketing is at a whole new level as retailers can now target drivers with tailored offerings based on store proximity

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 13Public

SAP Hungary Kft

Since 1997 100 colleagues

1200+ customers

Field

SAP Labs Hungary

Since 2001 275 colleagues3rd level support

S&SSince 2005 250 colleaguesSoftware R & D

R&DStart 201575 colleaguesCloud Delivery

Cloud

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SAP Hungary Kft.

SAP Hungary – Video:https://www.youtube.com/watch?v=2MvHVIZrGQE

15© 2015 SAP SE or an SAP affiliate company. All rights reserved.

THANK YOU

Markus HilkenManaging DirectorSAP Labs Hungary

+36 70 3 77 00 70Markus.Hilken@SAP.com