sar pres
Post on 20-May-2015
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Search & RescueAdvertisementCiaran McNally
The Brief
Design a solution that will enhance the everyday working practice of the SAR team
Advertisement to raise Awareness
The Solution
Why?Not that many people know much about SAR
How?Advertisement video to make people ask more questions about SAR
Inspiration
Idea came from advertisements for drink driving and drowning.
“Drowning itself is quick and silent”
“The instinctive drowning response is the final set of autonomic reactions in the 20 – 60 seconds
before sinking underwater, and to the untrained eye can look similar to calm safe behavior”
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