sas hornby.explore test and adapt

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Explore, Test & AdaptUsing business analytics to improve outcomesJonathan Hornby

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Copyright © 2010, SAS Institute Inc. All rights reserved.

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Introduction

However beautiful the strategy, you should occasionally look at the results“ ”Winston Churchill

Copyright © 2010, SAS Institute Inc. All rights reserved.

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EXPLORE

The trouble with the future is that it usually arrives before we’re ready for it“ ”Arnold Glasgow

EXPLORE cascading consequences• 3 orders out to discover > 300 implications• Leverage wisdom of crowds• Example: NASA

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TEST

Risk comes from not knowing what you are doing“ ”Warren Buffet

TEST relationships within strategy map• Strategy is a hypothesis• Nothing lasts forever – no silver bullets• Example: Store24

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Forecast & simulate future outcomes• ADAPT resources/ plan accordingly• Experiment with approaches to improve execution• Example: Credit scoring & marketing campaigns

ADAPT

Change is the law of life. And those who look only to the past or present are certain to miss the future.“

”John F Kennedy

Copyright © 2010, SAS Institute Inc. All rights reserved.

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Summary

Start with the end in mind• Explore the cascade of consequences• Get analytical: Test, prove and adapt continuously

Strategy is a hypothesis• Fail to prove it and risk suboptimal outcomes

Successful companies redirected strategy at least 5 times“ ”HBR May 2010

Beating the odds when you launch a new venture

Copyright © 2010, SAS Institute Inc. All rights reserved.

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Copyright © 2010, SAS Institute Inc. All rights reserved. Company Confidential - For Internal Use Only

Questions?

Jonathan.Hornby@sas.comBlogs.sas.com/beyondbusinessBlogs.sas.com/inspire@jonathanhornby