say what?!? communicating effectively in new media
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TRANSMISSIONSWORSHIP CONFERENCE
This presentation will be available online tomorrow
(978) 913-8040www.transmissionswoship.com
SAY WHAT?!?Communicating effectively In new media
AGENDA
Understanding Visual Language
Do’s and Don’ts of new media
VISUAL LANGUAGE
Audience
Welcome!
Welcome!
Welcome!
VISUAL LANGUAGE Culture
Grease - Paramount Pictures; Citizen Kane – RKO / Time Warner Bros; 50 Cent - Interscope Records; Beatles – EMI;
ABC Time Warner Warner Bros.
VISUAL LANGUAGE Expectations
Batman TM DC Comics
General Mills Lions Gate Entertainment / Twisted Pictures
AllPosters.com Banksy
Vanguard.com hillsongyouth.com
OUTDATED STYLE
The Symptom Unprofessional Unappealing aesthetic Hidden Content Too many choices
http://web.stcloudstate.edu/aoolagunju/
Why It’s a Problem Who are you talking to? What are you saying? Frustrated Users No Mobile!
DON’T
OUTDATED STYLE
Image from http://www.jimwestergren.com/worst-web-design-ever/
DON’T
OUTDATED STYLE
http://www.northbridgepolice.com/
DO
OUTDATED STYLE
http://marshill.com/
DO
OUTDATED STYLE
http://www.northpoint.org/
DO
ONLINE VERSION OF NEWSLETTER
The Symptom Lacks Interaction One-Way Communication No Social Media No Videos or Graphics
Why It’s a Problem Missed Opportunities
Web is Not Print Right Now! Deeper Relationships
Articulate Engage Chart
DON’T
ONLINE VERSION OF NEWSLETTER
One Church Columbus
http://www.onechurchcolumbus.com/
DO
ONLINE VERSION OF NEWSLETTER
Contact & Sign Up Forms
Media Player
Youtube
Social
DO
STALE CONTENT
The Symptom Same today as always A Twitter account with no
tweets A Facebook with no pictures
Why It’s a Problem Decrease in traffic Missed opportunity
DON’T
STALE CONTENT Monday Game Plan:
What is up for this week?
Newsong Community Church
DO
STALE CONTENT Monday Game Plan:
What is up for this week?
Newsong Community Church
DO
STALE CONTENT Monday Game Plan:
Blog w/ Picture
Newsong Community Church
DO
STALE CONTENT Tuesday Game Plan:
Ask a question on Facebook
DO
STALE CONTENT Wednesday Game Plan:
Post a video
BBQ @ Fallfest Promo ClipCrossroads Community Church
DO
DOSTALE CONTENT
Wednesday Game Plan: Post a video
BBQ @ Fallfest Promo ClipCrossroads Community Church
STALE CONTENT Thursday Game Plan:
Wild card, post pictures, blogs, polls, etc. Whatever it is, SHARE IT!!!
http://www.transmissionsworship.com/worship-planning-on-scoopit.html
DO
STALE CONTENT Friday/Saturday Game Plan:
Final Reminders
DO
Facebook.com/CrossroadsConnects
STALE CONTENT Sunday Game Plan:
Go live
DO
http://www.christianworldmedia.com
STALE CONTENT Next Monday Game Plan:
Post the sermon recording on the website….
Tweet it too…
Newsong Community Church / Twitter
DO
STALE CONTENT Monday Game Plan:
What is up for this week?
Newsong Community Church
DO
THE NEXT STEPS
Make sure your website: Is up to date both in content and aesthetics Utilizes the medium of the web Provides two-way communication Speaks to the right audience in the right way Is constantly evaluated
TRANSMISSIONSWORSHIP CONFERENCE
This presentation will be available online tomorrow
(978) 913-8040www.transmissionswoship.com
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