sc galatasaray: to work with fans and generate profit in social media (ertug silay)

REACHING FANS & GENERATE REVENUE THROUGH SOCIAL

MEDIA

Galatasaray Caseby

Ertug Silay – DoubleS Marketing, Switzerland

KIEV, April 2014

JOURNEY TO THE SUCCESS

• Opening Accounts

• Collecting Data

• Official Announcement

• Cooperation with Partners

• Conclusion

Ref: Delloite Money League 2014

10.645.631

3.680.711

292.584

130.958 subscribers

> 14.853.154 view

624.870

OPENING ACCOUNTS

Ref: Bilyoner.com

SUPPORTER MAP OF TURKEY

COLLECTING DATA

COLLECTING DATA

COLLECTING DATA

OFFICIAL ANNOUNCEMENT

COOPERATION WITH PARTNERS

COOPERATION WITH PARTNERS

• Our Motto:

We really know our fans and We

can reach them in <5minutes!!!

COOPERATION WITH PARTNERS• Dream Rights

COOPERATION WITH PARTNERS

PLATFORM DESCRIPTION USERS

www.galatasaray.org Official website 2.5 mio unique / monthly

Facebook / Twitter Social media accounts 10.4 mio like, 3.6 mio follower

GSStore Merchandising 100 stores

GSTV Official TV channel Digiturk / www.galatasaray.com

GSBonus Credit Card 195.000

GSMobile Mobile operator 680.100

GSSigorta HDI Insurance 24.408

GSNET Internet provider 64.800

GSYandex Search engine 7.000 / daily

Galatasaray Dergisi Magazine 34.000 / monthly

Mailing list Database 554.000

Seasonal ticket VIP + Skybox + Regular 42.500 / season

• The Perfect Cycle….

COOPERATION WITH PARTNERS• Case Study: Nike

COOPERATION WITH PARTNERS

• Case Study: Nikon

CONCLUSION

Ref: Delloite Money League 2014

10.645.631

3.680.711

292.584

14.853.154

624.870

CONCLUSION

CONCLUSION

• Social Media leads…

–Direct Communication with Fans

–New Partners & Increase in Revenue

THANK YOU…